Digital Marketing and Web Analytics Manager

1 day left

Washington, DC
Aug 25, 2019
Sep 24, 2019
Full Time
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment.

AARP Services (ASI) is where AARP's mission meets the marketplace for the 50+ population, by sparking new solutions that transform the marketplace to improve people's lives as they age. Founded in 1999 as the professional services arm of AARP, ASI supports the Association's mission of Disrupt Aging by helping bring new products to drive market innovation and build richer connections with consumers. ASI acts as a bridge, connecting companies to people by helping bring experiences, products and services that matter to them as they move through specific life stages.


The Marketing and Website Analytics Manager is responsible for reporting and insights to drive both website and marketing campaign performance.

This position is ASI's Adobe SiteCatalyst analytics expert that manages reporting for Cooperative marketing campaigns and ASI's presence on AARP's Member Benefits website. This role will also be the liaison with AARP's Member Benefits analytics team ensuring accurate and clean Adobe website reporting.


- Manage data tracking, capture, reporting and analyses of site engagements for Provider offer visits, referrals, and marketing campaigns.
- Analyze key performance indicators for website and campaign performance. Provide strategic recommendations to stakeholders across ASI and external agencies.
- Develop executive-level performance dashboards to ASI's Cooperative marketing team, marketing managers, relationship managers and C-suite.
- Ad hoc analysis and reporting
- Ongoing collaboration with AARP's Member Benefits website analytics team to ensure data accuracy and availability for both current reporting and new data as the site evolves.


- Completion of Bachelor's degree with 5+ years of experience in an analytical role
- Business and Marketing analysis expertise beyond narrow website/campaign focus
- Daily Adobe/Omniture SiteCatalyst user with at least 5+ years' experience
- 3+ years of digital marketing campaign performance and optimization analytics
- Advanced level Microsoft Excel skills preferred
- Intermediate level or better Microsoft PowerPoint skills
- SQL Server knowledge &/or experience ideal but not required

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law .

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