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Digital Marketing Operations Manager

Employer
CSG Creative
Location
Alexandria, VA
Closing date
Jul 24, 2019
CSG Creative, a strategic marketing and creative agency in Old Town, Alexandria, VA is looking for a knowledgeable Digital Marketing Operations Manager to join our strategy and client service team. If you are looking to join a smart and hard-working team that values the importance of fun, a great culture, flexibility and celebrating success, we'd love to meet you.The Digital Marketing Operations Manager will be well-versed in digital marketing channels, and will bring in-house digital strategy, implementation and execution to the agency. In addition to being accountable for the implementation and analyses of digital campaigns, the operations manager will provide recommendations and insights that drive engagement and conversions to elevate the digital user experience at all touch points for our campaigns. The operations manager will understand the technology and organizational methods necessary to seamlessly administer digital marketing platforms, and will provide strategic guidance to clients and account team members to help inform and optimize their digital and social marketing strategies. This position will also provide general training on digital best practices, support new business pitches, as well as support the growth of the agency's digital practice.Specific Responsibilities:Oversee digital marketing strategy, content, budget for agency clients across display, video and programmatic, paid social, paid search, SEO, and native content.Oversee implementation of digital marketing platforms including display networks, Google Ads, Facebook, LinkedIn and others.Plan campaigns, including requirements definition, scope, deliverables, schedules, and budgets.Develop strategic digital marketing plans, consult with account team and clients on strategies, tactics and best practices.Execute and oversee approved campaigns across platforms, monitor metrics, analytics, conversions to ensure campaigns are optimized and achieving desired results.Produce weekly, monthly and on demand reports as needed for clients.Bridge the technology gap between program leadership and technical teams to drive efficient and effective decision making.Promote continued innovation in digital marketing; stay current with new advances in social media marketing, search engine marketing, video marketing, and mobile spaces.Establish workflow and standard operating procedures for digital operations throughout the agency.Lead contact for day-to-day communication with outside digital marketing/media agencies and partners.Define baseline and advanced KPIs around marketing objectives and set goals for success against all those measurements.Understand and can use Google Tag Manager, containers, and website tagging.Set up, manage, police, and protect CSG business manager accounts on all digital advertising platforms.Assist account team in copywriting and content development of SEM campaigns.Oversee SEO and digital optimization on agency developed web sites.Knowledge of advanced placement strategies on social media and how to maximize full-funnel campaigns on each platform.Conduct keyword research and selection for pay-per-click campaigns and SEO projects.Ability and prior experience in mentoring/educating team members on digital advertising.Dedication to customer service and ability to work collaboratively with different personalities and work styles.Outstanding organizational skills and proactive communication.Some travel required.Experience Preferred5+ years in the digital media ecosystemWorking knowledgewith all digital ad networks including Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, LinkedIn Ads, other social platforms and programmatic networks.Experience with analytics, including Google Analytics and Facebook Insights.Proven track record of managing effective and engaging digital marketing campaigns with measurable results.High fluency in emerging technologies and trends.. Ability think strategically and execute tactically.Please share salary requirements with application.Job Type: A full-time or part-time opportunity

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