Marketing Director

Mr Wash Car Wash
Arlington, VA
Jul 20, 2019
Jul 24, 2019
Full Time
Family-owned and future-focused, Mr Wash is driven by a 60-year track record and a steadfast commitment to continuous improvement and innovation. Constantly working to deliver an easy and effortless customer experience, Mr Wash is the go-to car wash for people on the go. From its first car wash in suburban Maryland, the company has positioned itself as the area's leader in the car care industry with 7 convenient locations spread across the region. The Marketing Director holds ultimate responsibility for the organizations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.Duties of the Marketing Director: . Development and implementation of the Brand strategy.. Developing the marketing strategy for new and existing services. Overseeing implementation of the Marketing strategy - events, digital marketing, and PR.. Working closely with the company's Sales team; enabling them to meet their sales objectives by providing them with appropriate tools, materials and presentations. Guiding the day to day activities of the marketing team.. Manage social media presence and direct programs to improve social media reputation and recognition.. Developing and delivering marketing and communications strategies for the organization.. Undertake continuous analysis of competitive environment and consumer trends.. Working closely with graphic designer to develop on site promotional pieces, fresh signage, and other print and digital graphics.. Responsible for consistency of branding on site at all Mr Wash Locations.

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