Marketing Specialist

Employer
USAJobs
Location
Little Creek Amphibious Base, Virginia
Posted
Jul 20, 2019
Closes
Jul 27, 2019
Hours
Full Time
Duties

Summary

This position is located within the Navy Region Mid-Atlantic Fleet and Family Readiness Program. The purpose of this position is to provide marketing support to program managers and coordinate the services of the Support Services Commercial Activities Program. The purpose of this position is to develop, execute and evaluate marketing plans and strategies.
Learn more about this agency

Responsibilities

MAJOR DUTIES

Serves as a marketing and publicity expert. Provides advice to FFR program and facility managers regarding most efficient and cost-effective marketing and publicity to meet program goals and objectives. Communicates regularly with customers and marketing staff to ensure draft work receives approval of the requestor, deadlines are met, and organization goals are accomplished.

Responsible for the development of marketing plans and production of marketing campaigns to enhance and promote N9 programs from inception to completion. Uses established real-world marketing practices, marketing analysis, data research and tabulation to initiate and complete plans.

Utilizes and maintains a working knowledge of marketing tools to publicize and encourage patronage/use of programs and facilities. This is accomplished through strategic deployment of advertising campaigns that may include, but are not limited to: email, websites, presentations, social media, speeches, publications, official message traffic, banners, printed materials, and other promotional means.

Coordinates written and verbal communications for a wide variety of media including military newspapers, newsletters, websites, social media platforms and electronic and static marquees. Coordinates production of publicity materials and distribution of materials including plan of the day notices. Ensures all U.S. Navy public affairs policies are strictly followed.

Prepares graphic requests and reviews submissions from programs for accuracy, viability and pertinence to program objectives. Liaisons with the regional graphics department to ensure work is performed in a timely manner and within budget constraints. Serves as proofreader to ensure quality of product produced for promotion of FFR programs.

Assists with coordination of special events, to include family fests, holiday programs, athletic events/runs, grand openings, concerts, and other events. Coordinates resources in support of the event including graphics requests, marketing support and giveaways. Interfaces with program managers to create a successful event.

Ensures photography support for events both on and off station. Develops and revises visual presentations that include photography, scripting and formatting, which are utilized to promote site activities to commands.

Provides visibility for FFR programs and disseminates information by making presentations to individuals or groups regarding facilities, services, programs and special events.

Keeps Leads and Regional Marketing Director apprised of project status, workload condition and departmental concerns.

Prepares purchase orders and statements of work in compliance with accounting standards for departmental and event-related purchases.

Maintains computer files in accordance with department standards for all completed work, including photographs.

Drives government vehicles to events, facilities and meetings. Must have a valid driver's license.

Performs other related duties as assigned.

Travel Required

Occasional travel - Within The Region

Supervisory status
No

Promotion Potential
03

Requirements

Conditions of Employment

  • This position generally works during regular working hours, however, may be subject to an irregular schedule, including nights, weekends and/or holidays in support of the activities serviced.
  • Work is performed primarily in a sedentary role but will encompass standing and walking in conjunction with the supervision, evaluation and implementation of services.
  • Due to irregular hours and deadlines common to the position, stress can be a factor
  • Must possess and maintain a current drivers license.


Qualifications

Specialized experience must demonstrate the following:

KNOWLEDGE REQUIRED
  • A degree from an accredited college or university with a course of study in marketing, public relations, communications, journalism, business administration or related field; or, five years of marketing experience that demonstrates the ability to design, plan, implement and evaluate goal-oriented marketing and public relations campaigns.
  • Knowledge of the FFR mission and the purpose of various FFR activities.
  • Skill in using a personal computer (PC) and mobile devices with various software programs (e.g., web content management systems, evolving social media platforms).
  • Knowledge of all phases of marketing and communications, including knowledge of principles, methods, practices, trends and techniques.
  • Knowledge of and ability to use proper grammar, spelling and standard writing styles.
  • Ability to conceptualize and recommend advertising methods from written and verbal instructions.
  • Ability to gather and effectively organize information.
  • Ability to effectively work as a team member with flexibility to work in different positions within the department.
  • Ability to analyze business needs and develop marketing plans and recommendations in a fast- paced environment.
  • Ability to communicate effectively both orally and in writing.

SUPERVISORY CONTROLS

Works under the direct supervision of the Supervisory Marketing Specialist, who reviews work in terms of accomplishing goals and objectives. The incumbent plans and carries out an effective communication program in accordance with standing instructions and official policies. Incumbent is expected to plan and implement all aspects of the program with considerable freedom except when highly controversial or unprecedented matters with far reaching implications are involved. Incumbent works on own initiative, performing tasks with in established guidelines and procedures, and exercises individual judgment. New or special projects are discussed with the supervisor in terms of objectives, resources, and anticipated challenges. Work is reviewed for achievement of goals and objectives and customer satisfaction.

GUIDELINES

Work assignments are completed in compliance with a wide variety of guidelines as they apply to promotion, marketing and publicity of activities. Judgment is used in interpreting and adapting guidelines to meet goals and objectives. Interprets higher level guidance for formulation of specific local policies and procedures. Guidelines include, but are not limited to, CNIC Instruction 1710.3C, CNIC Instruction 5300.10A, local policy, procedures and SOPs, and command and internal instructions. Guidelines are often clear but may be outdated or conflicting. The incumbent must be able to apply personal judgment and experience to consider several sources and select the appropriate guidance to apply to a specific situation.

COMPLEXITY

Assignments are diverse in nature and require knowledge of recreation programs, events and facilities. Promotes and administers creative marketing campaigns for all programs. Occasionally requires formal protocol in dealing with officers, other dignitaries and their guests. The incumbent must keep current with new programs and techniques for use in marketing field. The work requires making decisions as to which format and/or promotional device is most appropriate for promoting, informing and soliciting participation in programs.

SCOPE AND EFFECT

Responsible for assisting in a comprehensive program to provide support to FFR programs and activities with all publicity, promotions and advertising materials. This program includes the organization website as well as social media outlets. The effects can be significant in terms of desired results such as increases in facility utilization, sales, program usage and visibility.

PERSONAL CONTACTS/PURPOSE OF CONTACTS

Contacts are with regional support staff, program participants, high-ranking and enlisted military personnel, visiting officials and dignitaries, business contacts and the general public for the purpose of planning, implementing, and administering the marketing and advertising programs to motivate participation, provide necessary assistance and services to the programs. The incumbent must skillfully promote the highest possible degree of program participation and cooperation through program planning and presentation and through effective public relations methods and techniques. These skills in meeting and dealing with others are especially valuable in gaining the approval and cooperation of program participants and specific interest groups and individuals

PHYSICAL DEMANDS

Work is performed primarily in a sedentary role but will encompass standing and walking in conjunction with the supervision, evaluation and implementation of services. Due to irregular hours and deadlines common to the position, stress can be a factor.

WORK ENVIRONMENT

Work is normally performed in an office setting but may require site visits both on and off base in both indoor and outdoor settings.

SPECIAL REQUIREMENTS

Must possess and maintain a current driver's license. This position generally works during regular working hours, however, may be subject to an irregular schedule, including nights, weekends and/or holidays in support of the activities serviced.

You will receive credit for all qualifying experience, including volunteer and part time experience. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., professional, philanthropic, religious, spiritual, community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment.

As part of the application process, you must complete and submit an occupational questionnaire.

Please follow all instructions carefully. Errors or omissions may affect your rating and/or appointment eligibility.

Education

  • A degree from an accredited college or university with a course of study in marketing, public relations, communications, journalism, business administration or related field; or, five years of marketing experience that demonstrates the ability to design, plan, implement and evaluate goal-oriented marketing and public relations campaigns.


Additional information

We utilize E-Verify to confirm selectee's eligibility to work in the United States.

Salary is dependent on experience and/or education.

For positions requiring travel more than twice per year, selectee may be required to obtain and maintain in good standing a Government-issued Travel Card for official government travel purposes.

The Department of the Navy (DON) is an Equal Employment Opportunity Employer. Applicants are assured of equal consideration regardless of race, color, national origin, religion, sex, age, mental or physical disability, genetic information, reprisal, marital status, political affiliation, sexual orientation, or any other non-merit factor. This agency provides reasonable accommodations to applicants with disabilities. Applicants with disabilities who believe they may require reasonable accommodations should email their request to nsapplications@ nhr-ma.com to ensure proper consideration is given. The decision on granting reasonable accommodation will be on a case-by-case basis.

This activity is a Drug-Free workplace. The use of illegal drugs by NAF employees, whether on or off duty, cannot and will not be tolerated. Federal employees have a right to a safe and secure workplace, and Sailors, their family members, and all other customers have a right to a reliable and productive Federal workforce.

How You Will Be Evaluated

You will be evaluated for this job based on how well you meet the qualifications above.

All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement, and will be rated based on the information provided in the resume to determine the level of knowledge, skill, and ability, related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of knowledge, skills, and abilities will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.

Click the following link to preview the applicant questionnaire: Preview Applicant Questionnaire .

Background checks and security clearance

Security clearance
Other

Drug test required
No

Required Documents

USAJobs Resume

Proof of education (transcripts/copy of degree/high school diploma), if applicable to position requirements.

If claiming Veteran's Preference, a legible copy of DD-214 (page 4) as well as any other supporting documentation (disability, proof of service, SF-15, etc). is required.

If claiming Military Spouse Preference, a copy of sponsor's orders is required for NF-03 and below or equivalent.

If claiming Department of Defense (DOD) Non-appropriated Fund (NAF) Business Based Action (BBA) Priority consideration, submit a copy of the notice of separation.

If you are a current federal employee, submit your most recent Personnel Action Report (PAR) or SF-50.

If you are relying on your education to meet qualification requirements:

Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education .

Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.