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Manager, Marketing & Growth

Employer
Pledgeling
Location
California, MD
Closing date
Jul 21, 2019
Are you passionate about using the power of marketing to create both social impact and business results? We are searching for a mission-driven marketer who aspires to use the latest and most innovative marketing tactics, channels, and strategies to make that happen.At Pledgeling, we fundamentally believe that the world's most successful companies will be those with the greatest social impact. Today, over 4,000 companies have integrated Pledgeling's platform into their businesses to achieve breakthrough business results and social good, which we call the ROI of Impact. They each experience "growth through giving."In this role, you will work closely with a highly motivated team and company executives to drive a marketing strategy that raises awareness and visibility of the brand and multiple products, while also supporting the sales process. A core focus will be digital and content marketing across multiple platforms, including list-based or targeted email marketing, Facebook and Google Adwords programs, social media content, targeting and retargeting, and more.You will be empowered to be creative and figure out the best ways to spread our brand and product messages, and also spend some time qualifying inbound sales leads (usually acquired via your marketing programs), perhaps including calls and / or online demos, before filtering qualified deals to members of the Partnerships Team.RequirementsResponsibilities Marketing & Sales Support Optimize digital and content marketing activity to sync with user acquisition and revenue goals Define, create and implement marketing campaigns throughout the year based on sales goals and process Explore new ways to reach and engage with prospective clients, and what messages resonate with them and move them into our pipeline. Manage prospect's questions and facilitate online demos as needed (you'll also help us think through how to answer these questions and provide feature demonstrations in our materials so that we can scale efficiently) Given the fast-growing nature of our startup, you will likely be asked to help in other areas across the business, including marketing support, content marketing, pre-sales support and customer service Content Creation Draft content and ideas to support internal marketing initiatives. Manage content creators as needed Manage and optimize an editorial calendar for online and content marketing, including websites, social media accounts (Instagram, LinkedIn, Facebook, Twitter), retargeting ads, newsletters, white papers, blogs and more Develop partner case studies Work with product team to get the word out about product enhancements Deploy content through existing content distribution platforms including email (MailChimp), blog (WordPress), social (HootSuite), and more Manage website updates for promotions, campaigns and products Reporting & AnalysisCreate and provide regular analytics and reporting on ROI of email campaigns, social media engagements, website (Google Analytics) and more for optimal performance Requirements Obsessed with the latest, greatest, and most effective digital marketing strategies today - with a keen eye toward the future of marketing 1-5 years of experience in executing marketing initiatives and familiarity with search engine optimization (SEO), analytics and user experience best practices 1-5 years of experience managing digital marketing programs An "idea person" who generates concepts but also has the ability to execute Optimistic by nature, and firmly believe in the power of business purpose and social impact to change the world Ability to work both independently and as a team player in an open office environment. Comfortable working in a fast-paced, startup culture Strong communication skills, both written and verbal Proficient in PowerPoint, G Suite and/or MS Office, social media (Facebook, Instagram, LinkedIn, Pinterest, Twitter), with the ability to learn new digital tools quickly Bachelor's degree or equivalent experience Other Things We'd Like To See Passion for social or environmental impact. Experience with nonprofit organizations (professionally or personally). Interest in new technologies. BenefitsLocation and Compensation Full-time position starting as early as August 1st, 2019 Competitive compensation Top of the line benefits include medical, dental, and vision, and unlimited PTO Weekly company lunches and quarterly volunteer and impact days Located in Venice, CA, in the heart of LA's "Silicon Beach" Why Pledgeling? Does the idea of going to "work" everyday with a mission of helping every business to integrate social impact, create better businesses and uplifting the world sound like a dream job? Then we might be for you! We're a mission-driven, optimistic and fast-paced company in the heart of Silicon Beach. Our team experience includes having built and led startups to successful exits and launched global social impact campaigns. We are a unique mix of technology experts, seasoned entrepreneurs, creatives, and social impact leaders. We live and breathe social impact, have frequent team volunteer events, amazing benefits and self-managed time off. Plus, all employees get options in the company to participate in our growth and success. About PledgelingPledgeling is a fast-growing Silicon Beach social enterprise that empowers top brands like Evite, Discovery, and Tinder to utilize their business as a force for good to support causes & nonprofits around the world. To date, our partnerships with 4,000+ businesses have generated over $20MM+ of donations to over 12,000 nonprofits (and growing!). Learn more at www.pledgeling.com, follow us on social @Pledgeling, and join us in the #PledgeToDoGood.Pledgeling Offices 2100 Abbot Kinney Blvd, Unit E, Venice, CA 90291

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