Senior Content Development Editor

Employer
AARP
Location
Washington, DC
Posted
Sep 17, 2019
Closes
Oct 17, 2019
Ref
12460323
Hours
Full Time
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation magazine, AARP The Magazine and
AARP.

Integrated Communications and Marketing (ICM) is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP's strategic business units.

Summary

Conceives, develops, curates, and repackages AARP content into new, free-standing content products to be used to attract and retain members by adding value to their membership.

Responsibilities
  • Conceives creative new content products - both for digital and print - that fulfill specific strategic and tactical goals regarding member engagement or recruitment.
  • Upon approval, develops table of contents or conceives the overall product to meet the interests and needs of specific target audiences that could vary based on age, gender, interests, membership status, and other variables.
  • Oversees assigning, compiling, editing and/or writing content products, using AARP content development systems and tools.
  • Creates new behind-the-wall content to encourage digital registration on the web.
  • Creates specialized up-to-the-minute content, when appropriate.
  • Oversees and orchestrates content "events," such as webinars, interviews, etc. that would be available to segments of members.
  • Partners and collaborates with appropriate AARP teams to come up with innovative ways to use content as a member benefit.
  • Works with other editorial staff to determine other innovative ways to use content.
  • Drives content products through design and production processes, and secures necessary approvals from key stakeholders before publishing.


Requirements
  • Completion of a Bachelor's degree in English or Communications (Master's degree desirable) and 7+ years of experience in journalism, both print and digital.
  • Strong understanding of AARP organization, priorities, history, and value to members.
  • Demonstrated excellence in writing, editing, and repackaging of material
  • Experience with SIP programs and/or freestanding digital products a big plus
  • Experience in new product development and branded publishing a big plus
  • Able to work collaboratively, closely, and effectively with leaders and colleagues at all levels.
  • Demonstrated experience developing extensive and effective internal and external networking and contacts.
  • Demonstrated ability to handle appropriate work load efficiently and effectively and manage assignments, meet deadlines, and contribute creative ideas.


Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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