Senior Marketing Manager

American College of Radiology
Reston, VA
Jul 16, 2019
Jul 21, 2019
Full Time
The Senior Marketing Manager will be responsible for leading strategic marketing campaigns. The right individual will be conceptual, creative and able to develop engaging campaign messages and materials for outreach to diverse stakeholders for ACR events, programs and services. The Senior Marketing Manger will plan and execute marketing campaigns from strategic planning phase with internal clients through creative execution to final analytics reporting. She/he will be an experienced digital marketer and creative copy writer with an eye for engaging graphic design. The individual must be able to work independently, with good decision-making skills and the ability to multi-task. Must be a diplomatic team player who excels at collaboration and consensus building. This position reports to the Director of Marketing. ACR is a progressive membership organization representing nearly 40,000 medical specialists in radiological care. As a member of our team, you will join a world leader in patient-centered care advocacy, policy and clinical research, quality and safety. Our culture encourages innovation, diversity, integrity and leadership. A nonprofit 501(c)(3), ACR (the American College of Radiology) has over 500 purpose-driven employees in the Greater Washington, DC and Philadelphia region. Job Responsibilities Foster productive relationships with internal clients to support their marketing needs in alignment with the ACR strategic plan and goals. Develop marketing campaigns incorporating all appropriate channels, including print and digital advertising, email, web, eNewsletters, landing pages, video, podcasts, social media and publications. Oversee development of marketing campaigns in collaboration with graphic designers, web, social media, production and digital marketing teams. Create digital or marketing strategies along with an understanding of the technologies and tactics needed for execution. Interpret campaign KPIs, with objective to optimize current and future marketing tactics Understand and apply best practices of latest marketing techniques and technology. Work effectively in a team environment, supporting PR, web and other marketing colleagues on projects as needed. Represent ACR conferences and trade show exhibits to engage visitors in products and services. Additional Skill Requirements Strategic thinker, resourceful manager, creative copywriter Excellent verbal and written communications Experience in digital marketing (web, mobile, social, email, SEO/SEM, advertising) Strong interpersonal skills Experience with Marketo or other marketing automation platforms a major plus Proficient in Microsoft Office Experience with web-based productivity tools is desirable, including Asana, Confluence, Jabber, Go to Meeting, and Zoom Minimum Education and Experience Education Level: Bachelor's Specific Education Requirements: BA or BS in Marketing, Journalism or related discipline Minimum Experience: 7 years' experience in similar positions If you would like to put your experience to great use in a professional team-oriented environment, please apply online! ACR offers a rewarding employee experience: innovative culture, professional growth potential, competitive compensation and an exceptional benefits package, including a defined contribution pension plan, 403(b); generous paid time off package; insurance plans with the leading providers; flexible spending; tuition reimbursement; training opportunities; and wellness reimbursement. To learn more about ACR's rewarding employee experience, culture, and benefits, visit: Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities PandoLogic. Keywords: Marketing Manager, Location: Reston, VA - 20191

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