Marketing Coordinator

Silver Spring, Maryland
commensurate with experience
Jul 13, 2019
Aug 17, 2019
Career Level
Entry Level
Full Time

The American Nurses Association (ANA) is the premier organization representing the interests of the nation's 4 million registered nurses. ANA advances the nursing profession by fostering high standards of nursing practice, promoting a safe and ethical work environment, bolstering the health and wellness of nurses, and advocating on healthcare issues that affect nurses and the public. ANA is at the forefront of improving the quality of health care for all.

The American Nurses Association Enterprise is a family of companies working together to achieve the vision of a healthy world through the power of Nursing.


Executes promotional marketing activities for the entities within the ANA Enterprise to meet (and exceed) goals.


1. Assists with implementation by coordinating activities of traditional and electronic marketing projects to meet program goals and to maximize revenue. May include project management, writing, graphic coordination, distribution, audience/list research, print production, data processing and/or analysis, or other activities to support the execution of a wide variety of promotional materials for programs, products, and web sites across the Enterprise.

2. Develops, maintains and tracks schedules and/or budgets for marketing projects. Assists with preparation of marketing departmental budgets (correlating response rates and revenue projections). Controls expenditure in assigned budget areas.

3. Implements and utilizes systems for tracking results and reporting of marketing activities. Monitors internal and external activities to discover new ways of maximizing campaign effectiveness. Suggests and implements changes in marketing tactics based upon results of analysis, strategic objectives, ISO, or other feedback.

4. Develops and maintains expert knowledge of programs, products, and services across the ANA Enterprise. Keeps informed of activities of assigned organizational units.

5. Assists with departmental administrative responsibilities and special projects (may include financial and shipping requests).



Bachelor's Degree or equivalent relevant work experience required, preferably in advertising, marketing, English, or communications. Other disciplines considered.

Related Work Experience

2 years recent Administrative/Office work experience required. Product/service marketing or communications required. Advertising or Marketing agency experience preferred. Healthcare or nursing professional knowledge a plus.


· Proficiency with Microsoft Office software

· Exceptional organization and project management skills

· Strong writing ability

· Basic knowledge of advertising, promotion, and electronic communications, including working with designers and agencies

· Knowledge of marketing materials production

· Strong work ethic and positive attitude

· Ability to work effectively with minimal supervision and administrative support

Additional Qualifications

· Collegial, positive attitude

· Ability to multi-task without losing critical attention to details

· Exceptional communication skills, including written, verbal, and listening skills

· Ability to work effectively with minimal supervision and administrative support

· Strong analytical and problem solving skills

· Ability work collaboratively and in teams in a busy work environment

· Flexibility and diplomacy in dealing with changing priorities and demanding workload


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