Required 6-8 years professional marketing experience with a minimum of 4-6 years' experience specific to automotive. Bachelor degree in Marketing or Business Ability to operate in a small, fast-paced organization and perform a variety of tasks to meet the business needs Campaign management experience with both direct mail and digital experience Excellent customer relations experience Excellent time management skills Influencing and negotiation skills Problem-solving Strong organizational skills: details, analytical orientation Strong understanding of graphic and design principles Resource management Experience with creating and executing formal presentations Able to lead and direct PM activitiesDesired MBA Work with employees in a dotted-line/matrix-reporting environment, including the ability to communicate & interact effectively in a cross-functional team environment Good communication skills to be able to represent the customer experience area internally and externally Demonstrated success in developing strong, working relationships across many layers of an organization & across cultural boundariesRole SummaryThe Brand Lifestyle & Marketing Partnerships Specialist Sr. is responsible for developing and championing strategies that influence how an audience perceives our brand and its lifestyle on and off track. Specifically, the role will oversee all T1 and T2 events, as well as national marketing campaigns. Additionally, the role will lead analysis and corporate communication with complementary brands to maintain/grow the Lamborghini partnership portfolio. The role must bring out-of-the box thinking, challenge the status quo, and be able to contribute at all levels of the organization, ensuring effectiveness and results, and staying within budget.Role ResponsibilitiesActivities Calendar Responsible for planning, leading, and executing brand marketing and experiential activities. In partnership with the Head of Marketing, develop the annual experiential calendar of events (static and dynamic) that offers both brand and retail elements. Each project will be judged on pre-agreed KPIs regarding loyalty, leads, and sales. Ensure assigned customer experience events align with product messages and brand values, and supports company objectives.Event Management Align with the RMMs, and manage/lead the partner agencies in strategy and oversight for successful execution of activities within budget and achieving all agreed KPIs and targets. Partner with the Brand Experience & Marketing Operations Specialist Sr. to ensure all operational needs run seamlessly for each platform. Portfolio includes, but is not limited to:NYC LoungeCar launches / auto showsAccademia - winter and summerEsperienza circuitPilota, Super Trofeo, GTD assistanceLifestyle drives (with RMMs)GiroMonterey Car WeekInstitutional eventsDealer events (with RMMs), including pre-sale toursInternal sessions - ie Marketing Managers Meeting, Annual Dealer Meeting Be present onsite at pre-determined events to represent the brand and oversee the program.Partnerships & Collaborations Develop strategies and lead efforts in traditional and non-traditional, co-branded, lifestyle partnerships / collaborations that increase leads, prospects, and unique test drives.Brand Management In partnership with the Head of Marketing, develop the brand strategy and associated planning efforts. Oversee the implementation of brand strategy in line with CI/CD standards.Internal Relations Align with the Area Managers and RMMs to ensure holistic support for dealers. Liaise with marketing department at the Factory and in other markets, as needed.Lamborghini Club Manage relationship with the Lamborghini Club of America to ensure positive results for Lamborghini and its Club members.Market Research Assist to consolidate and plan market research requirements.Reporting Develop and oversee post-event or campaign reporting on outcome, deliverables, KPIs, and ROI.Budget Management Oversee the planning, management, and reconciliation of assigned budgets.Work Flexibilities Ability to work and travel weekends/nights Travel up to 50% of time