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Chief Marketing Officer

Employer
CallisonRTKL
Location
Washington, DC
Closing date
Jun 27, 2019
CallisonRTKL is looking for a visionary Chief Marketing Officer (CMO) to work with the executive team and leadership across North America, Europe, the Middle East and Asia. The ideal candidate will develop a global marketing strategy with local positioning that focuses on long-term growth and success in support of the sectors and regional business leaders. The CMO will oversee the strategic planning, development and execution of all marketing programs, press releases and advertising initiatives and branding efforts. Primary responsibility is to generate revenue by increasing sales through successful marketing, using market research, pricing, service marketing, marketing communications, advertising and public relations. The CMO will have a successful track record of establishing and leading marketing strategy in a dynamic, complex global environment as well as significant expertise building brand awareness and being a thought leader in the design industry. The CMO will join the Washington, DC or New York office but other US office locations may also be considered. Responsibilities Represents the brand and marketing strategy at the leadership level to align message and strategy, measure and assess success, identifies opportunities for shared initiatives, and drives continuous improvement Translates the executive team's initiatives and objectives into a meaningful internal and external communication and engagement strategy, which will then be executed by the firm's multi-disciplinary global brand and communications team Designs and delivers ambitious, data-driven strategies and plans that are mindful of our brand, vision, growth strategy, capability and experience Researches the experience of the client in interacting with CRTKL and drives improvement Tracks organizational KPIs and medium and long-term goal setting, evaluates and reports on performance Considers and consults with functional, sector and regional leaders on feasibility and impact before putting forward recommendations and budgets Acts as a strategy consultant to the executive team and gives strategic advice to regional and functional leadership across the organization Provides leadership and guidance to the global brand, communications and marketing community Deploys and trains others in sales and marketing techniques to deliver on objectives, including building a network, performing research, developing capture plans, pursuing opportunities Promotes company processes for customer databases, relationship management and client experience Reports on marketing effectiveness, making recommendations on performance improvement Develops best practice processes and tools for marketing and research Champions the CRTKL approach to brand and marketing and research to provide effective plan and campaigns that build the brand and improve our ability to win work Takes a global lead on the brand, marketing and research communities, facilitating knowledge sharing sessions Establishes the marketing budget and tracks return on investment Requirements Bachelor's degree in Marketing, Communications, or relevant discipline 15+ years of experience in B2C marketing, preferably in the design industry Background in marketing strategy and research for professional services Experienced in developing strategies and implementing programs to successful outcomes Exceptional writing, editing and oral communication skills Passionate about brand, research, influencing and coaching others Proven track-record in building brand awareness and recognition Metric driven and able to draw insights from complex marketing data Experienced working cross-functionally to ensure marketing programs are in-line with company objectives Customer-centric and able to identify and meet customer needs Highly creative and innovative Experience using social and web analytics tools Outstanding business acumen Ability to be hands-on, and work in a dynamic, entrepreneurial, deadline driven environment Ability to juggle multiple projects at once, last minute requests and quick turnarounds with a positive attitude The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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