Director Undergraduate Product Management

Laureate Education
Columbia, MD
Jun 20, 2019
Jun 21, 2019
Full Time
GENERAL SUMMARY: The Director, Undergraduate Product Management will be responsible for overall performance of Walden University undergraduate programs. Working with Walden General Managers and their teams, this individual will be responsible for achieving financial targets, operational performance metrics and efficiencies. Additionally, collaboration with academic leadership is critical to ensure timely and effective communication among business and academic groups as well as the piloting and adoption of policies that impact admission, transfer of credit, faculty engagement, etc. This individual will be working closely with Walden vertical product teams to ensure success of programs assigned within that specific vertical. Lastly, this individual will work with undergraduate enrollment and marketing teams to optimize the performance of new student recruitment funnels. . He/she is a highly professional individual with strong leadership qualities who demonstrates the ability to communicate cross-functionally and interpersonally with a wide range of stakeholders and can grasp differing viewpoints clearly. ESSENTIAL DUTIES AND RESPONSIBILITIES:Ensure the Walden Undergraduate portfolio of programs is achieving its financial and student success targets while positioned to meet Walden's long term performance goals.Proactively identify opportunities to improve existing program performance using both internal data on program performance (such as course evaluations and retention) and external data on market opportunities (such as competitive intelligence and industry characteristics). Prepare and present recommendations to senior leadershipDevelop a holistic view of the undergraduate category through competitive analysis, understanding market trends to recommend new product opportunities, pricing strategies and the successful positioning of our undergrad products.Collaborate cross-functionally with various departments to ensure implementation and execution of program and course changes, upgrades, modality changes, new requirements, and enhancementsDevelop a deep understanding of individuals seeking degrees. Understanding includes, but is not limited to:Competitive marketplaceTarget market understanding of:Education requirementsDecision-making process and criteriaInformation absorption/processing preferencesCommunication style and needsTarget market career needsIndustry characteristics and expectations concerning education & professional developmentIdentify, recommend, and develop potential market opportunities based on the above criteriaBased on market understanding, collaborate with Marketing and Enrollment colleagues to develop effective communications strategies to influence their decisions regarding educational advancement opportunitiesIdentify new strategies to improve the performance of undergrad programs.Support the developing annual budgets and long-term plans in collaboration with college leadershipCollaborate with Market Research and Insights team to articulate high-level strategic questions to help guide the data collection and reporting process; to develop and coordinate market research and segmentation activities including focus groups, surveys, customer interviews and preliminary researchEDUCATION and/or EXPERIENCE:MBA or related degree preferred.A minimum of 8 years business experience.A deep knowledge of the higher education field, international business experience.A record of delivering positive measurable business results through leadership and collaboration across a large, complex organization.Experience being accountable for revenue goals, expense budgets, and/or product line or business unit P&Ls.Demonstrated success and measurable achievement:Applying research and analytic skills to identify issues or opportunities, make strategic recommendations, and plan business initiatives;Applying leadership and project management skills to execute business initiatives successfully;Applying product management principles, practices, and methods to develop new products, reposition existing products, and/or expand a product portfolio, to improve business results;Communicating issues and recommendations persuasively and effectively to senior management and key stakeholders;Leading and participating in cross-functional teams with energy, enthusiasm, and diplomacy;Developing and managing internal and external relationships across cultural and geographical boundaries;Must thrive in a fast-paced, constantly changing environment with tight deadlines and multiple priorities.Travel 5-10% of the timeBUSINESS COMPETENCIESAbility to communicate and collaborate effectively with people at all levels within the organization, as well as across multiple geographies and cultures.Ability to navigate a highly matrixed organization, comprised of multiple direct and indirect reporting structures.Advanced skills in:Verbal and written communicationsDevelopment and delivery of Powerpoint presentationsResearch, analysis, and problem-solvingSynthesis and presentation of complex dataMeeting planning and facilitationPlanning, organizing, and managing multiple projects and prioritiesBudget development and management.Use of Microsoft Word, Excel, PowerPoint, videoconferencing, and other workplace productivity software and tools.

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