Director of Internal Marketing in Rockville, Maryland - Careers at InvestorPlace Media - Rockvi
- Employer
- 14 West
- Location
- Rockville, MD
- Closing date
- Jun 20, 2019
View more
- Industry
- Media / Journalism / Advertising
- Function
- Executive, Marketing and Public Relations, Sales, Director
- Hours
- Full Time
- Career Level
- Experienced (Non-Manager)
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Overview InvestorPlace Media (IPM), a Stansberry Research company, is looking for a Director of Internal Marketing to oversee the company's customer retention and renewal efforts. You'll be joining a fast-moving, but professional team at IPM, with decades of lessons learned in the financial publishing industry. Plus you'll be able to enjoy a vibrant company with a "start-up" feel. If you want to be part of brand new growth opportunities and work with an energetic and enthusiastic team, this is it. The ideal candidate will be driven to achieve the Company's ROI for the company's assets and possess demonstrated marketing acumen with experience in digital marketing and a direct response environment. Here's the fine print Responsibilities Manage a team of marketers. Know (and learn) their customer's wants and desires, to increase lifetime value. Build and maintain working relationships with publishers, other marketing directors, advertisers, strategic partners, copywriters and other vendors. Conceive, develop, and implement innovative marketing strategies to grow and retain publication subscribers. Measure, analyze and optimize marketing campaign data and prepare recommendations. Collaborate closely with stakeholders including copywriters, sales, editorial and web teams to deploy marketing efforts. Execute tests and provide analysis/recommendations to continuously improve the customer experience and drive sales. Collaborate with Acquisition Director and media buyers for planning and budgetary controls of all digital and print marketing. Primary responsibility is to communicate data and ensure positive ROI that meets company's goals and targets. Qualifications Demonstrated marketing and advertising expertise is a must. A focus in web or email marketing is preferred. A strong desire to grow a "tribe" customer base using a variety of online and offline outlets. Familiarity with email, affiliate, and other marketing tactics is a must. The ability to discern great marketing copy from the mediocre is recommended. A leader and team-builder with a passion for working with creative people is mandatory. Demonstrated ability to understand and discuss new technical concepts and schedule tradeoffs with technical employees. Ability to work effectively in a fast-moving, multi-project environment. The ability to clearly articulate and present strategies, recommendations and results to team members is required. Strong management skills with a proven ability to drive projects to successful completion is required. An understanding of the digital ecosystem and how web, email, social, search and e-commerce channels work together to optimize behavior, acquisition and sales is encouraged. This position requires an individual with creative, data-driven, entrepreneurial spirit with exceptional writing, communication/presentation and influence skills. If interested, please submit a resume and cover letter to the link provided. About InvestorPlace Media InvestorPlace Media (IPM) has a 35+-year history of growth and success. Millions of investors know them well. They provide world-class investment advice to investors who want great leadership and direction as they strive to achieve their financial dreams. Their subscription-based services range from investing in value stocks and mutual funds to investing in growth stocks, options and international portfolios. Not only are they a print publisher, but a large part of their business is multimedia, which means their customers can watch, listen to and read what their advisers have to say. You can learn more about their company and what they do by visiting www.investorplace.com. At InvestorPlace Media their employees enjoy excellent benefits, competitive salaries, professional development and growth opportunities. They have great team camaraderie and enjoy a variety of events to interact, from social events to round tables and team events. So why not consider a career in a dynamic, fast-paced environment with opportunities for growth and advancement?
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