Marketing Specialist

Northern Virginia Community College
Fairfax, VA
Jun 15, 2019
Jun 19, 2019
Full Time
Northern Virginia Community College's (NOVA) Enrollment Marketing Specialist will work in partnership with the Marketing Director to advance the institution's enrollment and retention efforts through the successful execution of purposeful campaigns, projects, events, creative work and messaging to showcase NOVA's brand and strategic initiatives. The Enrollment Marketing Specialist will report to the Director of Marketing, and work closely with Marketing and Enrollment Management to develop, implement, evaluate and evolve enrollment strategies, processes and materials and serve as a liaison between Student Service areas such as High School, Community and Campus Outreach, Advising and Financial Aid. The Specialist also serves as the internal expert for Marketing's customer relationship management system, using that data to drive decision-making and advise Marketing and Enrollment Management accordingly. In addition, this position analyzes the effectiveness of recruitment and retention campaigns and assists with service recommendations and problem resolution.Duties and ResponsibilitiesThe Enrollment Marketing Specialist will work closely with the Marketing Director toward the strategic development and execution of the enrollment marketing funnel. The position will facilitate and execute new and existing recruitment strategies and create the production plans associated with enrollment marketing. The Enrollment Marketing Specialist works creatively and collaboratively with multiple stakeholders to devise, craft, package and deliver marketing communications that support the NOVA brand direction and meet and achieve the enrollment goals and priorities of the college.Prior experience in higher education, especially admissions and enrollment. Previous experience with SalesForce and Pardot, preferred.

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