Digital Marketing Specialist

Fairfax, VA
Jun 17, 2019
Jun 19, 2019
Full Time
GENERAL PURPOSE:At Stand Steady, we create an innovative and forward thinking culture that our team loves. We have a ton of fun selling our ergonomic office products (like standing desks!), media carts, and industrial carts on our websites and Amazon.The Digital Marketing Specialist is responsible for the SEO and SEM for our multiple websites. This includes the planning, creating, optimizing and analyzing search campaigns, writing text ads, shopping ads, display advertising, and remarketing. The ideal candidate will possess a strong paid search background. This is a brand new role where you have the ability to make a meaningful impact on our growing business from week one. An amazing opportunity for a smart, fast self starter!ESSENTIAL DUTIES AND RESPONSIBILITIES:* Build and manage ad campaigns to key business KPIs on Google, Bing, Facebook, Pinterest, LinkedIn, Twitter, and other platforms* Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates* Plan, manage, analyze A/B testing for SEO and SEM* Conduct keyword research and selection for pay-per-click campaigns and SEO projects* Write attractive and concise copy* Track KPIs to assess performance and pinpoint issues* Produce weekly, monthly and on demand report* Compile and analyze search data and metrics and make decisions regarding campaign direction across multiple channels* Keep abreast of PPC and SEM trends* Optimize landing pages for quality score and conversion rateOTHER DUTIES AND RESPONSIBILITIES:* Updates to the website text, layout, and design as needed, and in conjunction with Creative team* Research and recommendation or implementation of Shopify apps to improve revenue* Other duties when neededSKILLS AND ABILITIES REQUIRED:* Proven experience with PPC advertising, or equivalent certifications* Experience in data analysis and reporting* Knowledge of SEO and digital marketing concepts* Familiarity with multiple platforms (eg AdWords, Facebook, Amazon)* Working knowledge of analytics tools* Excellent communication* Strong math and analytical skills* Ability to work independently and within a team environment* Shopify or similar eCommerce platform experience is a plus* Photoshop experience is a plusEDUCATION AND EXPERIENCE REQUIRED:* Work History Requirements:o Minimum of 1 year in paid search experienceo Some SEO experienceo Google Analytic experience (1 year)* Education Requirements:o Bachelor's degree requiredCOMPUTER EQUIPMENT AND LEVEL OF SOFTWARE REQUIREMENTS:* Microsoft Office Suite - intermediateSPECIFIC KNOWLEDGE, LICENSES, CERTIFICATIONS REQUIRED:* InternetSUPERVISORY RESPONSIBILITIES:* NoneTRAINING REQUIREMENTS:* Online training as needed.PHYSICAL DEMANDS:* NonePHYSICAL PROTECTIVE EQUIPMENT:* NoneWORK ENVIRONMENT:* Usual office working conditions

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