Posting Date Jun 07, 2019Job Number 19074677Job Category Sales and MarketingLocation Marriott International HQ, 10400 Fernwood Road, Bethesda, Maryland, United States VIEW ON MAPBrand CorporateSchedule Full-timeRelocation? NoPosition Type ManagementStart Your Journey With Us Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you? JOB SUMMARY The ideal candidate for Director, Loyalty Experience Design is a visual thought leader skilled at driving the creative process and design teams from concept through execution. This associate will have experience that is rooted in a deep and empathetic understanding of both the consumer's physical and digital environments, with great consideration to how loyalty mindset and preference can influence a user's priorities, motivators, and expectations in the digital space. This role will focus on how to most effectively create solutions for loyalty experience gaps between today's digital experience and the desired future state while successfully influencing teams across the organization to advocate for a loyalty mindset in all product and experience decisions. This candidate will seamlessly transform the strategic opportunity into breakthrough digital design solutions that push our new loyalty brand closer to culture while simultaneously generating internal enthusiasm for infusing loyalty throughout the digital experience. This position will bring an uncanny ability to paint pictures with presentations, write content that is bold and persuasive, and advance sophisticated, loyalty-centric design work. This associate will be a veteran designer, a strategist, a technologist, and a proactive problem solver who can balance the creative and analytical duality in all aspects of design - with extensive experience in championing for and elevating a loyalty mindset. This role manages external vendors, contractors, freelance designers, design agencies, and provides experienced counsel to internal business partners, visual designers, and UX on all loyalty execution within digital design. CANDIDATE PROFILE Education and Experience Required: 4-year degree from an accredited college or university, preferably in design or technology discipline 8+ years of experience in digital design as a creative, IA, UX, CD, or visual designer, with demonstrated leadership in driving Loyalty growth in the digital space 4+ years of experience with/at a Top 100 Internet property, measured by traffic, revenue, or growth Ability to balance the science behind the data and the creative idea in front of you Demonstrated success in managing design on a global scale Ability to simultaneously manage multiple projects and resources internally, and effectively collaborate with retained agencies Exceptional time management, interpersonal skills, and abilities to multi-task are a must Thrives in a fast-paced environment, while maintaining a level of corporate diligence Demonstrates self-confidence, energy, and enthusiasm in leading and influencing teams Possess a positive, professional, and roll-up-your-sleeves attitude Working experience with Sketch, Adobe CS, and InVision Proven experience delivering concepts, personas, user journeys, storyboards, user flows, wireframes, prototypes, etc. Excellent people management skills to collaborate with colleagues and cross-functional teams Possess a strong online portfolio (up-to-date and submitted with password access) that demonstrates compelling creative direction, systems thinking, a rational design process, and production expertise across a variety of digital formats CORE WORK ACTIVITIES Creative & Design, LoyaltyYou will oversee the vision and design of the loyalty user experience from concept through execution - driving strategy, digital channel and product design, and compelling content strategy, while influencing technology and product to bring the experience to life: Direct visual designers, UX, UI, and copywriters in the execution of concept, including local and global products, and be ultimately responsible for the delivery of that collective team's work Have a desire to build human-centered digital experiences that amplify our loyalty storytelling and presence while respecting and understanding the analytical side of the equation Articulate and champion for how loyalty can influence experience design and how to manage feedback to make continuously better work Promote a culture of feedback and ensure teams have regular opportunities to critique and be critiqued Comfortable with hands-on creation, leading an internal team, or partnering with an agency; and you are comfortable excelling at both the strategic and executional level Have extensive experience crafting loyalty design systems and implementing those scalable systems across many channels and products Champion the creation and iteration of design strategies that help Marriott leadership visualize a long-term design point-of-view that enables digital loyalty decisions Work collaboratively with other design, research, and UX leaders to develop the experience design team, all while promoting best practices and user-centered design approaches that fit in well with Marriott culture and needs Measurement & AnalyticsYou are a digital native that is data-driven by measurable results and uses findings as a positive focal point for collaboration: Value data or insight over opinion, by basing decisions on metrics, segment data, and user research findings and insights Comfortable with multiple qualitative and quantitative research methods and instruments, like surveys, usability testing, multivariate testing, A/B testing, etc. Have a passion for refining design based on testing practices and results, collaborating directly with research and testing teams Ability to take qual/quant dashboards/results and translate into an actionable design strategy Push and deliver data-based design solutions that exceed the needs of the channel, both through the work of your multi-disciplinary team and hands-on contributions Align your decisions with high-level organizational strategies, KPI/MBO/OKRs, and business objectives, working with other team leaders to translate these into team and personal goals With an evidence-based mindset, stay focused on continuously improving and re-evaluating the best business and user experience solutions across all channels and products Stay on top of the latest techniques being used by our direct competitors and other loyalty and brand-based eCommerce properties, and identify strategic opportunities for competitive advantages through those findings Interaction Design Your portfolio must clearly demonstrate design leadership and direction: Provide thought leadership and recommendations on UX and UI enhancements across all digital touchpoints Design how systems respond to the actions of users, with the goal of optimizing the satisfaction of those users' specific goals Clearly walk through an interaction and communicate it to potential users, your team, and stakeholders by using sketches, mood boards, design comps, wireframes, prototypes, etc. Visualize all of the edge cases an interaction may spawn, but balance this through judicious use of the 80/20 rule Be an advocate of common interaction patterns used by competitors and the general industry, and know how/if to apply them User Experience and Loyalty PartnershipsYou are an expert at communicating and driving collaboration across a highly matrixed organization: Work with product, loyalty, loyalty marketing, and innovation teams to craft experiences in the digital space that meet the needs of the business and the guest Develop strong relationships with Marriott subject matter experts, product leaders, agencies, and partners to develop high-quality, strategic creative Create compelling analysis and presentations for loyalty experiences across digital channels and products Support and liaise with the field, marketing, loyalty, brand, and CX organizations on design and content best practices to ensure Marriott digital strategy alignment Writing & Content Strategy You're at an advanced level of story telling in the digital space and have a portfolio that clearly demonstrates leadership, direction, and orchestration of content strategy: Lead the collection, creation, and curation of digital loyalty content that satisfies the specific goals of well-defined users Produce accurate, compelling copy that clearly and quickly conveys the key messages to the target audience, and reflects the loyalty strategy Collaborate and direct content creation to meet design and loyalty needs on primary products Define a strategic content foundation, in collaboration with loyalty and loyalty marketing, that guides the work of information architects and designers Generate concise, complete content documentation that clearly describes your analysis, approach, and solution Technology Working knowledge of HTML/CSS Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. If you are an individual with a disability and need assistance completing the online application, please call 301-581-1400. Please leave a message and a member of our Human Resources team will return your call within three business days. Alternatively, an email may be sent tohqaffirmativeaction@marriott.com. "Applicant Accommodation" should be included in the subject line of the email. Please note that this phone number and email are only for those individuals who would like to request an accommodation to apply for a job.