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Marketing Director

Employer
MARKETINGCROSSING.COM
Location
Washington, DC
Closing date
Jun 19, 2019
Marketing Director - Loyalty CSM u0026 Digital Location Landover, MD, United States Posted on May 30,2019 Apply for this job your email: upload resume: Profile :text,ActualValueFromSolar:null},{QuestionName:Auto req ID,AnswerValue:12509BR,VerityZone:autoreq,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Job Description,AnswerValue:u003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eThis individual is responsible for loyalty and targeted marketing strategies that will increase engagement from the Giant Food customer base.u0026nbsp; Additionally, this person will identify and oversee development of digital features that will aide and improve the customer value proposition. This includes new or enhanced in-store digital, online, and in-app tools. The Director is responsible for developing Giant Food's personalization strategy and road map, working with external vendors to deliver targeted marketing plans. This position interfaces with key departments across the business including Merchandising, Operations, and Insights, as well as external partners to deliver the plan. u003c/FONTu003eu003cBRu003eu0026nbsp;u003cBRu003eu003cSTRONGu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eEssential Responsibilities:u003c/FONTu003eu003c/STRONGu003eu003cBRu003eu003cSTRONGu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eLoyaltyu003c/FONTu003eu003c/STRONGu003eu003cBRu003eu0026nbsp;u003cUL dir=ltru003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eOverall responsibility for the development and execution of marketing strategies and tactics designed to improve customer loyalty and drive personalized sales. Drive leading edge customer relationship marketing strategies and tactics that increase sales, ROI and customer engagement. Leader of loyalty programs, working with a variety of partners to ensure strong execution.u003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eu0026nbsp;u003c/FONTu003eu003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eResponsible for overall strategy of Giant Food's Loyalty card systems.u0026nbsp; u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eLead critical external relationship and negotiations with Excentus, Shell and other potential loyalty program partners. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eChampion rewards programs and all major negotiations with vendors and suppliers. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eDirect strategy and execution team that serves to drive new member enrollments and retention within the loyalty program.u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eDevelop strategies for system enhancements and upgrades related to the customer database and loyalty applications.u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003ePartner with leadership in analytics to understand customer segments and drive the loyalty business to grow base HH's.u003c/FONTu003eu003c/LIu003eu003c/ULu003eu003cSTRONGu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eCustomer Specific Marketing (CSM)u003c/FONTu003eu003c/STRONGu003eu003cBRu003eu0026nbsp;u003cUL dir=ltru003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eDevelop strategies to increase personalization for customers through messaging, offers, and communication channels. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eLead the evolution of targeted marketing strategies by identifying tactics and recommending investment levels that effectively change customer purchase behavior.u0026nbsp;u0026nbsp; u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eBuild sales programs for the brand, interfacing with portfolio and divisional leadership to support customer engagement via CSM channels. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eWork closely with Marketing and Sales planning teams to create specific plans and budgets. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eOversee the execution of merchandising programs that are tied to loyalty and CSM promotions.u0026nbsp;u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003ePartner with strategy and innovation teams to pilot new ventures and plan for adoption of new programs.u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eDirect executional processes to insure the successful implementation of both mass and targeted promotionsu003c/FONTu003eu003c/LIu003eu003c/ULu003eu003cSTRONGu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eDigitalu003c/FONTu003eu003c/STRONGu003eu003cBRu003eu0026nbsp;u003cUL dir=ltru003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eOversee development of digital features that will aide and improve the customer value proposition.u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eResponsible for the team that manages digital content on the website and messaging through email and the app. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eDevelop strategy to drive engagement of Giant's digital channels including the website and app through improved features and content. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003ePartner with eCommerce team to align on content and campaign initiatives.u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eAnalyze engagement metrics to determine areas of opportunities within Giant's digital channels. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eServe as the subject matter expert on the role of technology in driving customer experience and engagement. u003c/FONTu003eu003c/LIu003eu003c/ULu003eu003cSTRONGu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eManagementu003c/FONTu003eu003c/STRONGu003eu003cBRu003eu0026nbsp;u003cUL dir=ltru003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eSupport skills growth, career development and morale of all team members.u0026nbsp; u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eAchieve high retention rate of the team, especially top performers.u0026nbsp; u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eDevelop and implement succession plans for key positions of the team.u0026nbsp; u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; size: undefined\u003eSupervise annual reviews to ensure positive and constructive feedback is provided and individuals have clarity about requirements to move to the next level. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=FONT-FAMILY: calibri; 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size: undefined\\u003eThis individual is responsible for loyalty and targeted marketing strategies that will increase engagement from the Giant Food customer base.u0026nbsp; Additionally, this person will identify and oversee development of digital features that will aide and improve the customer value proposition. This includes new or enhanced in-store digital, online, and in-app tools. The Director is responsible for developing Giant Food's personalization strategy and road map, working with external vendors to deliver targeted marketing plans. This position interfaces with key departments across the business including Merchandising, Operations, and Insights, as well as external partners to deliver the plan. u003c/FONTu003eu003cBRu003eu0026nbsp;u003cBRu003eu003cSTRONGu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eEssential Responsibilities:u003c/FONTu003eu003c/STRONGu003eu003cBRu003eu003cSTRONGu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eLoyaltyu003c/FONTu003eu003c/STRONGu003eu003cBRu003eu0026nbsp;u003cUL dir=ltru003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eOverall responsibility for the development and execution of marketing strategies and tactics designed to improve customer loyalty and drive personalized sales. Drive leading edge customer relationship marketing strategies and tactics that increase sales, ROI and customer engagement. Leader of loyalty programs, working with a variety of partners to ensure strong execution.u003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eu0026nbsp;u003c/FONTu003eu003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eResponsible for overall strategy of Giant Food's Loyalty card systems.u0026nbsp; u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eLead critical external relationship and negotiations with Excentus, Shell and other potential loyalty program partners. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eChampion rewards programs and all major negotiations with vendors and suppliers. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eDirect strategy and execution team that serves to drive new member enrollments and retention within the loyalty program.u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eDevelop strategies for system enhancements and upgrades related to the customer database and loyalty applications.u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003ePartner with leadership in analytics to understand customer segments and drive the loyalty business to grow base HH's.u003c/FONTu003eu003c/LIu003eu003c/ULu003eu003cSTRONGu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eCustomer Specific Marketing (CSM)u003c/FONTu003eu003c/STRONGu003eu003cBRu003eu0026nbsp;u003cUL dir=ltru003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eDevelop strategies to increase personalization for customers through messaging, offers, and communication channels. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eLead the evolution of targeted marketing strategies by identifying tactics and recommending investment levels that effectively change customer purchase behavior.u0026nbsp;u0026nbsp; u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eBuild sales programs for the brand, interfacing with portfolio and divisional leadership to support customer engagement via CSM channels. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eWork closely with Marketing and Sales planning teams to create specific plans and budgets. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eOversee the execution of merchandising programs that are tied to loyalty and CSM promotions.u0026nbsp;u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003ePartner with strategy and innovation teams to pilot new ventures and plan for adoption of new programs.u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eDirect executional processes to insure the successful implementation of both mass and targeted promotionsu003c/FONTu003eu003c/LIu003eu003c/ULu003eu003cSTRONGu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eDigitalu003c/FONTu003eu003c/STRONGu003eu003cBRu003eu0026nbsp;u003cUL dir=ltru003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eOversee development of digital features that will aide and improve the customer value proposition.u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eResponsible for the team that manages digital content on the website and messaging through email and the app. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eDevelop strategy to drive engagement of Giant's digital channels including the website and app through improved features and content. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003ePartner with eCommerce team to align on content and campaign initiatives.u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eAnalyze engagement metrics to determine areas of opportunities within Giant's digital channels. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eServe as the subject matter expert on the role of technology in driving customer experience and engagement. u003c/FONTu003eu003c/LIu003eu003c/ULu003eu003cSTRONGu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eManagementu003c/FONTu003eu003c/STRONGu003eu003cBRu003eu0026nbsp;u003cUL dir=ltru003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eSupport skills growth, career development and morale of all team members.u0026nbsp; u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eAchieve high retention rate of the team, especially top performers.u0026nbsp; u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eDevelop and implement succession plans for key positions of the team.u0026nbsp; u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eSupervise annual reviews to ensure positive and constructive feedback is provided and individuals have clarity about requirements to move to the next level. u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eMake decisions on behalf of the business for area of responsibilityu003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eSeen as the SME for area of responsibility and may participate on cross-category projects or initiatives impacting the broader business.u003c/FONTu003eu003c/LIu003eu003cLIu003eu003cFONT style=\FONT-FAMILY: calibri; size: undefined\\u003eEffectively leverage external agencies to achieve goals.u0026nbsp; u003c/FONTu003eu003c/LIu003eu003c/ULu003e,hiringOrganization:{name:AHOLD,sameAs:\,@type:Organization},identifier:{name:AHOLD,@type:PropertyValue,value:12509BR},jobLocation:{address:{addressCountry:USA,addressLocality:Landover,addressRegion:MD,postalCode:\,streetAddress:\,@type:PostalAddress},@type:Place},title:Marketing Director - Loyalty, CSM, and Digital,@type:JobPosting,validThrough:2019-06-03T23:59:59}u003c/scriptu003e,CustomWebTrackerResponse:[],Abc:0} capture-escaped-parsed-value=preloadResponse />

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