Vice President of AARP Studios

Washington, DC
Jul 13, 2019
Jul 26, 2019
Full Time
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation magazine, AARP The Magazine and AARP Bulletin.

Integrated Communications is a multimedia, service-focused communications operation that leads in shaping the impression of AARP by providing communications planning, support and execution for AARP's strategic business units.


The Vice President of AARP Studios will be responsible for overseeing the work of AARP Studios, including creating and implementing a video and audio strategy for the organization.

  • Effectively manages the AARP Studios staff and budget. Establishes and cultivates an energetic culture that allows for the creation of a high volume of high-performing content at reasonable costs.
  • Creates a strategy for the work of the Studio that reflects the AARP brand and coordinates with the AARP platforms that need and benefit from video content.
  • Leads a well-organized staff with clear responsibilities who understands the AARP brand. Encourages staff to grow professionally in ability and competence.
  • Leads AARP Studios to focus the volume of video content across AARP's main/brand platforms: the website, Facebook, You Tube, Instagram and Digital/.org/App channels.
  • Develops video content for AARP priorities (Caregiving, Disrupt Aging, Work and Jobs, Financial Resiliency, campaigns etc . as well as AARP's internal video content needs that is used on AARP's main/brand platforms.
  • Discovers and establishes new/innovative ways of creating content ( audio content, AR/VR tools).
  • Understands data and tests and learns across multiple channels to assess effectiveness of video content's appeal
  • Oversees the Studios technical needs.
  • Assesses video productions (movies, scripted and non-scripted TV and streaming programming) that AARP could offer financial support to if such work effectively represents AARP's brand and priorities.

  • A minimum of 15 years relevant work experience.
  • Bachelor's degree in English, Journalism, Public Relations or related communications field.
  • Solid experience as a respected leader in multichannel content creation.
  • Excellent management skills overseeing creative personnel.
  • Excellent creative video skills.
  • Ability to work collaboratively.
  • Knowledge and experience in overseeing up-to-date video production for digital platforms.
  • Knowledge and experience in creating podcasts and other forms of audio story telling.
  • Proven experience understanding data and how it effects and improve creative choices
  • Proven editorial skills.
  • Outstanding command of the English language.
  • Experience in creating a resource or library of content.

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.