Marketing Associate

American Academy of PAs (AAPA)
Alexandria, VA
Jun 11, 2019
Jun 16, 2019
Full Time
About AAPAThe American Academy of PAs (AAPA) is the national professional society for PAs (physician assistants). PAs are medical providers who diagnose illness, develop and manage treatment plans, prescribe medications, and often serve as a patient's principal healthcare provider. With thousands of hours of medical training, PAs are versatile and collaborative. PAs practice in every state and in every medical setting and specialty, improving healthcare access and quality. Today there are more than 131,000 PAs in the United States and the profession is expected to grow another 37 percent between 2016-2026. About This RoleThis is a growth opportunity for a self-starter who is passionate about marketing strategy and interested in managing marketing campaigns from conception to closure under the guidance of a seasoned professional team. The Marketing Associate manages all efforts to ensure successful development and implementation of marketing plans, creative, and execution of media. Helps manage creative development to ensure all products are delivered on brand, on time and on budget. Ensures tracking and reporting mechanisms are in place to measure success and opportunities for improvement. . S/He will also project manage all facets of day-to-day activity and provide detail monthly reporting and analysis for all efforts. This position interacts on a regular basis with all levels of staff, PA constituent organizations, programs, health care industry, AAPA vendor partners and others. The successful candidate must be able to work collaboratively and exercise relationship management tools to service internal and external clients. Reports to: Senior Marketing Manager ResponsibilitiesAssists in the development, execution, monitoring and evaluation of marketing campaigns and promotions. Create and utilize metrics that support decision making.Produces all promotional materials in conjunction with AAPA branding standards and with input from team members.Guides discussion around business development ongoing needs for various targets, and project manages the creation of sales support materials.Assists with the implementation and assessment of ad hoc campaigns as needed.Creates innovative media plans both in terms of medium recommended and how to best utilize that channel, especially as it relates to digital and internal assets.Creates project plans by entering all jobs into internal project management planning tools.Supports conference marketing plan as needed by assisting with the project management of designated marketing items.Ensures tracking mechanisms are set up for all campaigns and provides monthly marketing metrics to marketing team and internal clients with insights and recommendations.Serves as an expert in Basecamp as well as any data processes required for all segmented media efforts (direct mail, email etc.)Tracks budgets and expenses as it pertains to marketing efforts. QualificationsBachelor's degree required2+ years of professional experienceStrong analytical, writing and verbal communication skillsSpirit of collaboration and sense of humorPrefer experience with Informz and Basecamp For a more detailed job description, and to apply, please visit our website. AAPA is proud to offer our employees a full suite of benefits including, but not limited to, health insurance coverage, dental coverage, retirement with match, subsidized gym and commuter benefits, and complimentary short-term disability, long-term disability, and life insurance. The American Academy of PAs is an Equal Opportunity Employer and considers all qualified applicants without regard to color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability and any other classification protected by law.

Similar jobs