Washington Public Affairs Manager
The Washington Public Affairs Manager is responsible for both proactive media outreach and message content development and delivery. The position relies on knowledge and experience in governmental affairs and familiarity with government-sponsored programs. The primary responsibility of this role includes responding to Congressional and press inquiries; and drafting press releases required by US government cooperative agreements. A successful candidate in this role will have excellent written and oral communications skills and the ability to expand and position IIE’s identity through Washington-based and Washington-focused national sources as he/she manages and grows press lists and contacts.
- Leverage existing broad array of relationships across all media: print, broadcast, online, and social. Expand and maintain relationships with Washington news outlets.
- Respond to the day to day inquiries of IIE’s Washington-focused media outreach including developing and writing press releases. Collaborate with IIE program colleagues to craft press releases, official statements, opinion pieces, and blog posts; devise strategic dissemination strategies; and create and manage innovative advocacy campaigns and related events.
- Initiate media contacts, press briefings, and interviews; providing talking points and other materials as needed; and respond to media inquiries quickly and effectively.
- Develop and deploy messaging that advances IIE’s mission and vision through legislative, regulatory, and non-regulatory work with government agencies; at the federal level; and in partnership with other organizations.
- Develop strategic partnerships with key constituencies to elicit support for and maximize the impact of IIE's programs, research, and other initiatives, including serving as the principal communications and advocacy liaison to Washington-based and Washington-focused media organizations, government agencies, national groups, education organizations, etc.
- Manage relationships with high-profile media contacts.
Education and Work Experience:
- Requires at least 5-8 years of experience in a public/external affairs or communications role.
- Requires a Bachelor's degree (Master’s preferred) in order to apply a working knowledge of the theories and principles in a specialized field or work discipline.
- Washington news outlet familiarity and experience with/in a Congressional office.
Knowledge, Skills and Abilities:
- Experience in a public affairs role related to higher education, international education.
- Experience in governmental affairs, familiarity with government processes and contacts in Washington press and media outlets preferred.
- Demonstrated ability to create and execute against public relations strategy plans, with a strong track record of bringing energy and innovation in successful public relations for a not-for-profit organization.
- Proven relationships with local and national media outlets, preferably education-related media, and ability to cultivate relationships with reporters and editors in traditional and new media outlets.
- Strong pitching experience, with record of successful placements.
- Advanced writing skills, ability to write for senior level management and audiences, and proficiency in editing and composition.
- Experience creating and delivering public presentations and media interviews.
- A strong knowledge of Congress and the Executive Branch.
Work Conditions & Physical Demands:
Essential functions are performed in a general office setting with low noise. Job demands may require long periods of sitting; telephone work and/or computer work, as well as interactions with other team members and external stakeholders. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
IIE is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.