Marketing Coordinator

Location
Washington D.C
Posted
Jun 04, 2019
Closes
Jul 27, 2019
Ref
JR06736
Industry
Education
Hours
Full Time
Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.

Requirements

The Marketing Coordinator implements the marketing and sales strategy of the press in order to meet annual sales goals of more than $3,000,000. S/he works in close coordination with our course adoption sales reps on timing of marketing campaigns, sharing leads, and following up on exam copy or infonnation requests to foster increased course adoption sales (accounting for three-fourths of the Press's annual revenue). Reporting to the Marketing and Sales Director, the Marketing Coordinator has additional duties that include but are not limited to:
  • Develops and manages the design, production, and deployment process for all direct marketing (emails, flyers, postcards, subject catalogs, and seasonal catalogs) in order to reach targeted buyers.
  • Ensures that campaigns are executed on time and within budget.
  • Submits data and other infonnation to third-party vendors, sales partners, and industry wholesalers on time, following the standards required to ensure efficiency and accuracy of metadata.
  • Continuously develops, maintains, enhances, and improves a user-friendly website experience, including timely updates of content.
  • Produces marketing copy for back cover, website, vendor sites, and catalogs in coordination with acquisition editors and authors in support of sales to the readers, librarians, professors, booksellers and other decision-makers who purchase our books and other content.
  • Maintains strong communications with authors regarding marketing plans and marketing copy.
  • Solicits back-cover blurbs for books and responses to marketing questionnaires from authors.
  • Submit awards for books, as appropriate.


Work Interactions

Within the university, he/she also interacts with university faculty and staff, and student interns. In addition, s/he represents the Press to the public by working closely with authors, customers, sales reps, and vendors (such as freelance designers, ad reps, printers, list brokers, mail houses, book industry professionals) to create catalogs and marketing copy in order to achieve sales goals. The Marketing Coordinator also interacts with data partners, including distributors, booksellers, online retailers, wholesalers, indexes, as well as content and data aggregators.

Qualifications
  • A Bachelor's degree
  • Proficiency in MS Word, Excel, Adobe Acrobat Pro, and Filemaker Pro or other databases. Excellent writing, proofreading, and organizational skills
  • Extremely detail-oriented with the ability to juggle and prioritize multiple tasks, meet deadlines, and initiate projects
  • Ability to problem-solve under pressure and to present technical information to a nontechnical audience
  • Experience analyzing technical data and suggesting practical solutions
  • Experience tracking and reporting website sales, usage, and Google Analytics with a demonstrated ability to learn and master new technology and processes
  • Courteous and professional communication skills with the ability to work well with others
  • Knowledge of best practices in marketing and about how the publishing industry works
  • Familiarity with tagging content for discoverability and tracking
  • Proficiency in lnDesign preferred
  • Proficiency in metadata and ONIX standards preferred

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