Fractal Industries applies artificial intelligence to solve complex, real-world problems at scale. Our Human+AI operating system, Fractal | OS (TM) , blends capabilities ranging from data handling, analytics, and reporting to advanced algorithms, simulations, and machine learning, enabling decisions that are just-in-time, just-in-place, and just-in-context. We pride ourselves on integrity, humility, resourcefulness, collaboration and our ability to tackle the world's most demanding problems and are looking for exceptional talent to help us grow. If this type of environment sounds exciting, we would encourage you to look in detail at the job summary. Fractal has not released any public information about our technology platform or business. So, if there is a strong fit, please reach out to us directly via application atwww.fractalindustries.com/careers. Job Summary Fractal is seeking aProduct Marketing Directorto build out and lead our go-to-market efforts for Fractal's multiple Insurance offerings. Reporting to the CMO, this role is critical to our company's success. The successful candidate should be highly experienced in marketing Insurancesoftware and platform solutionstargeting emerging opportunities in the Insurtech market. Fractal recently launched its own MGA that uses Fractal's unique next-generation technology platform to offer cybersecurity policies to clients. Fractal also licenses its underwriting-as-a-service platform to enable other MGAs to bring new, specialized insurance offerings to market. And Fractal is committed to extending its offerings in the Insurance space by leveraging our unique modeling capabilities to better assess risk and manage portfolios. We're looking for a leader who has significant prior product marketing experience working in the Insurance market with a strong understanding of advanced technology. The right candidate will have hands-on experience in marketing Insurtech offerings with a background leading cross-functional teams and creating marketing content for both business and technical audiences that resonates with buyers and empowers our sales channels to be successful. You'll collaborate with other members of the Insurance Business, Marketing, Product, and Sales teams to develop innovative programs that drive demand by presenting Fractal's cybersecurity products' value proposition in ways that clearly articulate how we solve our buyers' problems. Responsibilities .Market intelligence - be an expert on our prospect buyers: who they are, how they buy, and their key buying criteria. .Understand the competitive landscape - be an expert on how our competitors position themselves in the Insurance space and how we can best position ourselves against them. .Collaborate with the Insurance Business, Product, Sales, and Marketing Communications teams to develop messaging and new product-focused marketing content that resonates with our target buyer personas. .Understand our buyers' processes, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and market processes based on what you learn. .Work closely with product management to become an expert in our Insurance offerings. .Work across the marketing team to help set go-to-market strategy and support digital, partner, and marketing event efforts. .Track the success of individual content and make recommendations for new technical marketing initiatives. .Contribute to overall content marketing strategy with focus on creative and dynamic content that embodies thought leadership. .Consistently test and enhance lead-nurturing activities through measurement and optimization to support sales enablement. .Development of a social media plan and program. .Ensure best-in-breed digital engagement experience (web, email) using creative and proven techniques to increase traffic, page views, duration and conversion. .Collaborate with sales, marketing, and business leaders to facilitate feedback, refine strategy, and ensure go-to-market alignment and overall program success. .Assist Product Management with creation of customer facing training and product documentation. Qualifications .Reside in the greater Washington DC area or able to relocate .Bachelor's Degree or 8 years of relevant work experience .5+ years working in marketing Insurance solutions, demonstrating deep understanding of problems and solutions. .Demonstrable proficiency with modern tools, technology, and best practices in web, social media, content marketing, SEO, and content syndication .Experience supporting marketing/demand generation programs for innovative Insurtech offerings .Strong competency in creating, writing, and optimizing campaign assets. .Excellent written and verbal communication skills with an emphasis on translating complex technical content into digestible, persona-specific, impactful messaging. .Strong attention to detail with excellent project management skills. .Energetic and tenacious team player with a passion for helping customers solve complex problems with innovative technology. .Bring a problem-solver mentality to proactively identify and prioritize problems; continuously working towards resolution and for the benefit of the team at-large.