Assistant Director of Marketing

Employer
Alliance for Academic Internal Medicine
Location
Alexandria, VA
Posted
May 16, 2019
Closes
May 23, 2019
Ref
104553896
Hours
Full Time
Who we are: The Alliance for Academic Internal Medicine (AAIM), a professional membership association which represents a consortium of five academically focused specialty organizations within departments of internal medicine at medical schools and teaching hospitals, has an opening for an Assistant Director of Marketing . Located in the Old Town section of Alexandria, AAIM is convenient to the Blue and Yellow Metro lines. To learn more about our organization, please visit us at www.im.org What this job is about: The position is responsible for evolving, developing, and implementing branding, marketing, and communication strategy and tactics for the Alliance and its initiatives; the position will also manage the development and deployment of digital, email, and print marketing materials for all Alliance information and initiatives. This position is instrumental in increasing member awareness and engagement, presenting AAIM products and services to a broad audience, and maintaining and growing a strong brand identity. Responsibilities: Leads the strategic evolution and tactical implementation of a member-centric marketing strategy to elevate awareness of the Alliance, grow membership, increase attendee registration, and increase member engagement. Generates and proposes ideas for new marketing and communication products, collaborates with teams to engage in creating such products, develops messages to support the products, and manages efforts to launch new programs. Supports existing strategy and products while engaging in thoughtful and staged improvement efforts Develops print, digital, and email material to support the Alliance brand, as well as its conferences, membership, member engagement, organizational achievements, and new product and resources. Works with external vendors as needed for collateral development and message development for new business needs. Edits and proofread materials produced by AAIM staff. Writes and maintains the AAIM Style Manual and Alliance Branding Guidelines. PandoLogic. Category: , Keywords: Marketing Director0

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