Social Media Coordinator
Social Media Manager Job Description The Social Media Coordinator will administer the company's social media marketing and advertising. Administration includes but is not limited to: Deliberate planning and goal setting Development of brand awareness and online reputation Content management SEO (search engine optimization) and generation of inbound traffic Cultivation of leads and sales The Social Media Coordinator is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers. Community leadership and participation (both online and offline) are integral to a Social Media Manager's success. An essential component is communicating the company's brand in a positive, authentic way what will attract today's modern, hyper-connected buyers. The Social Media Coordinator is instrumental in managing the company's content-related assets. Google's #1 search ranking factor is relevant content (content that serves the searchers needs the best). It's clear then that managing content should be part of the Social Media Manager's Job Description. Content management duties include: Administrate the creation and publishing of relevant, original, high-quality content. Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company's marketing and online review building). Create a regular publishing schedule. Leverage the right tools to manage your content. I recommend PostPlanner. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Promote content through social advertising. This position is full time salaried with benefits. Specific titles and/or duties for this position may also include: Digital Marketing Manager Content Marketing Manager Customer Experience Manager Community Manager The Social Media Manager should always be learning, as it's a crucial component to their success. Social and digital marketing "Best Practices" shift constantly, so a budget should be allocated for training and/or attendance at applicable industry-specific conferences.Qualifications and Experience Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience. Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples). Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing. Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound. Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios. Maintains excellent writing and language skills. Enjoys a working knowledge of the blogging ecosystem relevant to the company's field. Displays ability to effectively communicate information and ideas in written and video format. Exceeds at building and maintaining sales relationships, online and off. Practices superior time management. Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management). Makes evident good technical understanding and can pick up new tools quickly. Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of "Search and Social." Possesses functional knowledge and/or personal experience with WordPress. Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.