Marketing Services Manager

Washington, DC
Jul 14, 2019
Aug 07, 2019
Full Time
Business Unit Description

AARP Services, Inc.

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation magazine, AARP The Magazine and AARP Bulletin

ASI is a service organization managing the licensing of the AARP brand and related assets and overseeing the provider relationships that deliver products and services to the 50+ population.

ASI's mission is to inspire new and innovative business practices, guide consumers to make informed choices, and deliver products and services that better fulfill life-stage needs


We are seeking a seasoned (8+ years) Marketing Services Manager to oversee the current and ongoing improvement of marketing services for our healthcare and financial services verticals. Proven ability to successfully manage multiple (internal and external) stakeholders and providers.

  • Lead the day to day management and execution of portions of the integrated marketing strategy for ASI's consumer marketing program, promoting 3rd-party, commercial benefits available to AARP members.
  • Play a contributing role in the development of marketing strategies and ensure all execution meets timelines and deliverables.
  • Partner with internal business units, channel owners and outside agencies and other vendors to develop and launch creative tactics that support campaign strategy: develop briefs, creative components, facilitate review and production for offline and online channels
  • Collaborate with internal business units, agencies and external clients to operationalize new marketing programs and processes.
  • Engage with and communicate program updates and priorities to key stakeholders.
  • Assist in the development of marketing program/project specific test and measurement plans.
  • Develop timelines to meet project commitments and ensure deliverables from across the organization and external partners are met on time.
  • Work with Director and other strategic partners from across departments to measure and report on program results, perform research and deliver findings, understand and leverage segmentation data, etc.
  • Responsible for the development and distribution of annual strategic and tactical marketing plans.
  • Assist in the development of program budgets and manage appropriately.
  • Work collaboratively to find solutions to day-to-day issues/problems.

  • Bachelor's degree in related field and 8+ years marketing experience, with an emphasis on integrated, direct response and digital marketing strategy execution. Prior successful experience with integrated marketing or direct marketing execution within matrix environment.
  • Experience working in highly regulated industries including healthcare insurance and financial services preferred.
  • Proficient in understanding multiple facets of core marketing areas: digital, print, direct mail, broadcast, earned media, brand, and operations. Direct experience managing digital ad buys, social media engagement, and/or media relations a plus.
  • Excellent oral/written presentation skills; proficiency in preparation and presentation of proposals, analytical reports and documents regarding programs' operational status, achievement and performance.
  • Demonstrated efficient vendor and budget management.
  • Manage multiple tasks in a fast paced environment and have sound business judgment in project prioritization.
  • Can work independently and in a team environment.
  • Ability to effectively work with people, to gain internal respect and build consensus with superiors, peers, and subordinates.
  • Flexibility with adapting to changing work environments and priorities.
  • Agency experience a plus.

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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