Innovation Labs Marketing Intern (June through December 2019)

Washington, DC
Jun 14, 2019
Jun 29, 2019
Full Time
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation magazine, AARP The Magazine and AARP Bulletin.


The product team in AARP Innovation Labs is looking for a marketing intern with an entrepreneurial mindset and a get-it-done attitude. In this role, you have the opportunity to get hands-on experience developing and executing a range of integrated marketing programs for products and services the team is building and testing in the market.

As the marketing intern, you'll find that no two days are ever the same. You'll have the chance to work on multiple products in different industries and test out a variety of marketing channels from social media, email, advertising, events and more that are targeted to a wide breadth of audiences. If you're ready to jump in and contribute to a creative team with big ideas, apply today!

We'll challenge you to think and work in new ways. We are committed to your growth and will cultivate your continued learning and development.


The Innovation Labs Marketing Intern will:
  • Work with product team leads to create go-to-market strategies such as brainstorming creative ways to get our products in front of targeted audiences and develop marketing campaigns to execute on these ideas
  • Assist in developing editorial calendar and creating content for social media and email campaigns
  • Assist in developing copy and creative to A/B test paid advertising to different audiences
  • Create marketing materials and update website content as needs arise
  • Assist with marketing project management


Prospective intern must be currently enrolled in a degree program at an accredited college or university; and be considered rising undergraduate juniors or seniors, graduate students, or post doctorate students.

AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers. This may include those who have previously graduated college and are now enrolled in a continuing education program.

In order to achieve success in this intern role, the following skills are important:

· Marketing interest and experience;

· Social media interest and experience;

· Microsoft Office proficiency;

· Team attitude;

· Initiative and ability to work independently.

Preference will be given to candidates who can demonstrate:

· Experience managing social media brand accounts

· Experience with Wordpress, social media management and email marketing platforms

· Experience in executing integrated marketing campaigns

Benefits Offered

Internships are non-exempt positions and are not eligible for employee benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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