Marketing Compliance Analyst

Employer
AARP
Location
Washington, DC
Posted
Aug 11, 2019
Closes
Aug 14, 2019
Ref
12460059
Industry
Nonprofit
Hours
Full Time
Business Unit Description

AARP Services, Inc.

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation magazine, AARP The Magazine and AARP Bulletin

ASI is a service organization managing the licensing of the AARP brand and related assets and overseeing the provider relationships that deliver products and services to the 50+ population.

ASI's mission is to inspire new and innovative business practices, guide consumers to make informed choices, and deliver products and services that better fulfill life-stage needs

Summary

Reviews the member-facing marketing and other materials provided by providers for products, services, and offerings made available to the AARP membership and the general public to ensure compliance with brand guidelines and contractual obligations, including health, financial, travel, caregiving, technology, entertainment, and other types of discounts. Products range from complex, such as Medicare Supplement insurance, to simple retail discounts. Supports interface with marketing and program managers for products, services, and offerings. Keeps abreast of industry developments related to marketing, advertising, privacy, intellectual property (IP), social media, digital, and regulations that could impact AARP and AARP Services, Inc. (ASI).

Responsibilities
  1. Protects the equity of AARP's highly valued and recognized IP (name, logo, and member data) and its reputation and credibility.
  2. Ensures providers' member communications accurately and truthfully represent the products and services being offered and comply with AARP brand guidelines and contractual obligations.
  3. Mitigates risk to AARP's and ASI's assets.
  4. Reviews, provides clearance to, and coordinates enterprise-wide review of marketing and other materials related to the numerous products and services made available to AARP member via various marketing and media channels.
  5. Provides support to marketing and program management on issues that arise related to providers' marketing materials. Performs research, as necessary.
  6. Ensures compliance with applicable federal and state laws, including tax, intellectual property, and registrations, such as sweepstakes and contests.
  7. Ensures best practices are applied in an efficient and effective manner.


Requirements

Completion of a Bachelor's degree or equivalent experience and a minimum of 3+ years of relevant marketing/advertising compliance experience in the areas of health, financial, travel, or entertainment desired.

Completion of a Juris Doctor (JD) preferred

Demonstrated ability to work in a matrix environment.

Strong communications and interpersonal skills.

Ability to work effectively and calmly in a fast-paced, diverse, and high-pressure environment.

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

*LI-TS

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