Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation magazine, AARP The Magazine and AARP Bulletin.

Integrated Communications and Marketing (ICM) is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP's strategic business units.

Summary

Responsible for creating content for AARP digital, print and other platforms to support the production of an outstanding and authoritative website, print publications, apps, videos and more. In addition, the Senior Staff Writer/Editor/Producer is responsible for writing speeches, developing talking points, op-eds, and other content for use by executives, board members, and in support of broad communications that reflect the views and priorities of the organization.

Responsibilities

• Conceives, writes, edits, produces and contributes news, feature and related content on subjects of interest to the AARP demographic for use on digital, print and other platforms.
• Maintains a thorough knowledge of a wide variety of subjects important to the AARP demographic.
• Assigns content for multiple platforms to internal and external contributors and monitors workflow as needed.
• Skillfully edits and shapes content for appropriate platforms.
• Stays up-to-date in one or more areas of assigned content expertise, such as health and medicine, personal finance and retirement.
• Maintains contacts with talented freelancers, subject matter experts, and opinion leaders who can contribute to a variety of platforms and utilizes those contacts effectively to solicit robust and authoritative content.
• Keeps abreast of changing best practices within digital and emerging platforms.
• Collaborates with enterprise-wide colleagues to develop unique story ideas to cover the broad range of AARP programs, initiatives and activities.
• Constantly offers imaginative and insightful ideas for content development.
• Performs other editorial duties as needed.
• Develops and maintains deep knowledge of AARP and its priorities, social mission and goals.
• Writes speeches and talking points expressing AARP views, priorities and positions for executive team, board members, and other representatives of AARP.
• Creates content highlighting AARP views, priorities and positions for enterprise-wide communications.
• Writes or edits news and features expressing AARP views, priorities, and positions for AARP digital platforms and various publications.
• Writes op-eds and other content for various external digital and print platforms.
• Demonstrates AARP's mission, purpose and value in all interactions.

Requirements

• Bachelor degree in Journalism, English, or Communications. Masters' degree desirable.
• 7+ years of experience in journalism and/or speechwriting.
• Great knowledge of AARP organization, priorities and history.
• Demonstrated excellence in speechwriting skills and journalistic skills.
• Able to work collaboratively, closely and effectively with executive team and board members.
• Has extensive internal and external networking capabilities and contacts.
• Demonstrated ability to write about complex subjects in effective and appealing ways.
• Demonstrated ability to handle appropriate work load efficiently and effectively and manage assignments, meet deadlines and contribute creative ideas.

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.