AARP Services, Inc, Financial Marketing Manager

Washington, DC
Jun 14, 2019
Jun 26, 2019
Full Time
Business Unit Description

AARP Services, Inc.

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation magazine, AARP The Magazine and AARP Bulletin

ASI is a service organization managing the licensing of the AARP brand and related assets and overseeing the provider relationships that deliver products and services to the 50+ population.

ASI's mission is to inspire new and innovative business practices, guide consumers to make informed choices, and deliver products and services that better fulfill life-stage needs


Serves as a part of the marketing quality control function that oversees provider use of the brand, access to the member, and marketing communications experience.

  1. Fulfils commitments to marketing oversight, brand stewardship, and enhancing the member experience with provider programs in the line of business.
  2. Serves as the single marketing team representative supporting a suite of provider relationships in the category.
  3. Facilitates delivery of all marketing-related activities internally, which includes data support, member communications in AARP channels, and integration of AARP priorities.
  4. Delivers oversight of provider marketing plans externally, ensuring compliance with contractual commitments and AARP standards.
  5. Provides input on creative, product messaging, position, test strategies, and use of tactical channels, where appropriate, related to all provider marketing and member communications.
  6. Facilitates the compliance officer review of marketing materials, ensuring provider campaigns are properly developed and final materials reflect compliance needs.
  7. Partners with appropriate management and account leadership to ensure alignment with category strategy and to develop and implement account growth strategies.
  8. Partners with business development and account leadership to onboard new providers or additional special projects for existing providers.Leverages and liaises on behalf of ASI assets, including cooperative marketing programs, member benefit, and AARP advertising assets in an effort to create value and intersection with provider goals and objectives.
  9. Leverages and liaises on behalf of ASI assets, including cooperative marketing programs, member benefit, and AARP advertising assets in an effort to create value and intersection with provider goals and objectives.

  • Completion of a Bachelor's degree or equivalent experience and a minimum of 5+ years of experience in marketing and communications. Experience in partner/affinity marketing and/or oversight of external marketing relationships is preferred. Insurance and financial services industry knowledge is a plus.
  • Requires strong relationship management and project management skills and the ability to manage and influence relationships across multiple external vendors and business partners.
  • Requires strong direct-to-consumer marketing experience, especially in direct mail, digital, and social marketing.
  • Excellent written, verbal, visual/presentation, and interpersonal communication skills a must
  • Ability to toggle between multiple priorities at the same time at a fast and efficient pace.

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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