Direct Response Professional

Washington, DC
Jul 13, 2019
Aug 01, 2019
Full Time
Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation magazine, AARP The Magazine and AARP Bulletin.

AARP Foundation is AARP's 501 c3 charitable affiliate. We are a public charity with revenue from federal agencies, corporations, foundations and individuals. AARP Foundation's vision is a country free of poverty where no older person feels vulnerable. Staff are located in Washington DC and throughout the US.

Every year, AARP Foundation helps millions of struggling older adults 50 and over win back opportunity by being a force for change on the most serious issues they face each day. Through the Foundation's many groundbreaking and innovative programs and services, we create and advance effective solutions to meet their basic needs for nutritious food, safe and affordable housing, adequate income and much-needed personal connections.


The Direct Response Analyst implements and provides direction for the implementation of direct response and development fundraising and marketing activities utilizing direct mail, email, web, advertising, and in-bound toll-free number giving vehicles to enable AARP and AARP Foundation to support its advocacy/charitable programs throughout the country. Coordinates with AARP and AARP Foundation stakeholders to fully integrate and maximize fundraising throughout the organization. This position reports to the Manager, Direct Response Fundraising.


1. Implements direct response plans and strategies for the AARP's Advocacy program/AARP Foundation Charitable program to secure financial gifts, and to ensure financial and dashboard goals are met.

2. Manages day-to-day relationships with external vendors to implement multi-channel direct response and development marketing programs relative to print production, email launches, data and postal needs.

3. Oversees adherence to full mail and email campaign production schedules. Coordinates and leads production calls and meetings that include both internal and external partners.

4. Develops and implements processes and procedures for the implementation of direct response fundraising campaigns and print production quality control.

5. Coordinates with Development Operations to set up and implement all back-end processing (coding, caging and cashiering, fulfillment) relative to all direct mail and Appeals, Acquisition, Cultivation, Acknowledgements and Engagement work.

6. Serves as team lead for print, mail and data production implementation as well as email execution. Provides clear direction on print and production. Makes recommendations on the implementation of direct response campaigns including design, and package configuration recommendations to achieve best cost efficiencies that meet program creative and strategic objectives.

7. Ensures Legal, Brand, and overall messaging are correct in all new and repeat artwork.

8. Establishes and ensures adherence to all quality control steps in executing fundraising and marketing campaigns.

9. Collaborates with internal partners throughout the organization to ensure coordinated efforts/campaigns are executed for the benefit of the Association and donor preference, including but not limited to mail-planning calendaring, Foundation marketing/communications, and Foundation Direct Response and Advocacy resources.

10. Adhere to all applicable laws and follow ethical standards for charitable giving, as defined by the Association of Fundraising Professionals.

11. Manages multi-departmental schedules for direct response and development programs (mail & email).


Completion of a Bachelor's degree and 5 or more years related experience in development and/or direct response fundraising (mail and/or Internet); or an equivalent combination of training and experience related to the duties of the position.

Proven track record in managing and implementing large, complex direct mail, Internet, and/or phone-based programs to support charitable or advocacy programs.

Ability to demonstrate attention to detail and accuracy required.

Experience reviewing/writing fundraising copy and working with vendors to produce fundraising materials.

Experience with computer, database, and spreadsheet programs.

Ability to interact and communicate effectively with vendors, internal customers, and the general public.

Experience in working in a large complex environment.

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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