Program Manager, Marketing and Annual Giving

The University of Maryland’s Robert H. Smith School
College Park, Maryland
May 09, 2019
Jun 13, 2019
Full Time

The University of Maryland’s Robert H. Smith School of Business is seeking a well-qualified Program Manager of Marketing and Annual Giving to join the Office of Development and Alumni Relations. One of 13 schools and colleges located on the University of Maryland, College Park campus, the Smith School is a recognized leader in management research and education for the global economy. The school is consistently ranked among the world’s top business schools by leading business publications such as Business Week, Financial Times, Economist and the Wall Street Journal.

Reporting to the Assistant Dean for Development and Alumni Relations (DAR) within the Robert H. Smith School of Business, the Program Manager will plan, manage, oversee and analyze the direct response marketing program and its related communication strategies including direct mail, telemarketing, public relations, social media/web based solicitation and other special annual giving efforts. She/he will interact with donors and prospects at all levels as this role will maintain a portfolio of key donors that are part of the leadership annual giving pipeline development strategy for a robust major gift program. They will serve as key ambassador for the organization with both internal and external partners.

Minimum Qualifications: A bachelor’s degree and a minimum of five years of experience in direct marketing and /or fundraising required, preferably working with annual funds including comprehensive multi-channel appeals. Proven capability to manage and prioritize multiple complex projects simultaneously and independently. Knowledge, Skills and Abilities: subject matter expert in direct marketing practices and techniques, including test strategies, segmentation strategies, and measurements of results.


Familiar with existing and emerging technologies and strategies related to direct response marketing; experience managing relationships with a diverse population that may include students, alumni, parents and friends. Excellent written, verbal, organizational, analytical and interpersonal skills. Detail-oriented with high level of accuracy; experience serving as a project manager that develops and executes a plan, which may include work with vendors. Ability to work collaboratively as part of a team. Preferred Qualifications: Experience in a business school setting preferred.


The salary for this position will be commensurate with experience. The University also offers a comprehensive benefits package, including 22 Days Annual Leave; 15 Days Sick Leave; 3 Days Personal Leave; 15 Paid Holidays; Tuition Remission; Health, Dental, Vision and Prescription coverage.

When applying, please upload a PDF version of your cover letter, resume and list of references. For best consideration, please submit applications no later than May 17, 2019 at; however, the position will remain open until filled.

Candidates must be able to provide proof of eligibility to work in the USA. No H1-B Visa sponsorship offered for this position.


For more information about the University of Maryland, please visit

For information about the Robert H. Smith School of Business, visit our Web site at

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin,

physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political

affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

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