Media Relations Manager - Office of Strategic Communications

7 days left

Location
Washington D.C
Posted
May 08, 2019
Closes
Jul 27, 2019
Ref
JR06547
Industry
Education
Hours
Full Time
Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.

Requirements

Media Relations Manager - Office of Strategic Communications

Georgetown University's Office of Strategic Communications , a division of the Office of Public Affairs, represents and promotes the university and its faculty, students, programs and policies to a variety of internal and external constituents. The office provides strategic communications consultation, media relations efforts and strategic Web communications on behalf of Georgetown University, its faculty, students, administrators, academic programs and staff, and coordinates activities to promote Georgetown officials and expertise to internal and external constituencies.

The Media Relations Manager promotes and protects Georgetown University through contact with media and related activities - including but not limited to development and execution of proactive and responsive press strategies.

Reporting to the Senior Director for Strategic Communications, the Media Relations Manager has duties that include but are not limited to:

Media Relations:
  • Creates, implements, and manages proactive media relations programming to generate positive coverage for Georgetown in local, national and international press.
  • Directs a hometown news program to highlight student accomplishments.
  • Provides regular analysis of university-wide media activities.
  • Serves on the University's emergency preparedness team.
  • Cultivates ideas and relationships - pitches ideas, research and events to media.
  • Handles inquiries from print, broadcast and online media outlets.
  • Develops expertise related to media focused on topics and issues as assigned.
  • Manages and prioritizes daily media inquiries.


Strategic Communications Coordination, Client Consultation and Research:
  • Develops and story ideas, press releases, news advisories, and tip sheets.
  • Contributes ideas for digital media and social media online content and, as assigned, writes online news stories.
  • Develops a strong working relationship with clients and a thorough understanding of their work in order to serve as their primary media relations liaison to the Office of Strategic Communications.
  • Develops strategies that reach beyond traditional media to incorporate use of video, web, social media and other resources.


Special Projects and Evaluation:
  • Manages and/or provides support on special projects for a variety of university-wide issues and internal projects specific to the Office of Strategic Communications as directed.
  • Manages rotating 24-hour on-call system for communications.
  • Contributes to annual strategic communications plan for program areas.
  • Evaluates results quarterly and annually and reports on progress toward media relations goals.


Qualifications:
  • Bachelor's degree, preferably in communication, public relations, journalism or a related field
  • Several years of media relations experience, with increasing responsibility and preferably at least one year as a spokesperson
  • A solid track record of media placements and proven ability to work collaboratively across organizational units to ensure consistency in communication
  • Excellent written and verbal communications skills
  • High level of professionalism and discretion
  • Sound news judgment, initiative, intellectual curiosity, and flexibility

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