Yield Manager

Washington, DC
May 01, 2019
Jul 03, 2019
Full Time
Application Instructions

Please list all professional experience and explain any gaps in employment history.

Job Description

The Yield Manager role is responsible for building and managing successful programmatic campaigns within the WP+ product. While not a sales role, the Yield Manager will work closely with Sales Executives and Client Service Managers to optimize campaigns towards client KPIs and be a highly knowledgeable source of WP+ offerings and capabilities. Additionally, he/she will collaborate across internal teams to identify expansion opportunities for both individual clients and the product as a whole.

  • Manage execution of digital campaigns on Non-Owned and Operated properties
  • Utilize buying through a DSP or coordinate with outside platforms to execute campaigns
  • Ensure delivery of campaigns against first and third party delivery data
  • Troubleshoot delivery issues or reporting discrepancies between vendors
  • Work with the client services team to optimize campaigns
  • Traffic and execute client campaigns and optimize performance against client KPIs
  • Provide updates and reporting to both clients and internal teams to improve client retention

  • Bachelor's Degree
  • Strong background in digital media and campaign management
  • Strong attention to detail and project management experience
  • Demonstrate a strong ability to communicate effectively with both internal and external partners
  • Experience with RTB buying through a DSP preferred
  • Strong analytical skills
  • Experienced with both Excel and PowerPoint
  • Excellent Customer service skills

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