Eurofins MET Laboratories is searching for a Digital Marketing Director.. Eurofins MET Laboratories, Inc. is one of the Nation's leading laboratories for the testing and certification of electronic and electrical products. We are a Nationally Recognized Testing Laboratory (NRTL) and have been serving clients for over 50 years.. Digital Marketing Director responsibilities include, but are not limited to, the following:. Construct corporate marketing plan with senior management. Create marketing campaigns to drive qualified leads to the sales teams for each business line at each MET location. Create campaigns to increase the recognition and acceptance of the MET NRTL mark. Must be creative and constantly develop marketing campaigns that will drive qualified leads to our sales team. Enhance measurement tools to assess the success of marketing efforts. Continually evaluate and refine marketing efforts as needed to maximize effectiveness. Attain the established marketing goals within the defined timeframes using available resources. Supervise and mentor Marketing staff. Collaborate with Eurofins E&E and Consumer Product Testing marketing efforts. Digital Presence - Enhance organic and paid search (SEO/SEM) performance and campaigns, global search optimization, social media, targeted web content development, and related initiatives. Analyze, provide recommendations, and implement SEM / PPC and search campaign strategies. Maintain current Google AdWords and Analytics IQ certification.. Lead Generation/ecommerce - Aid in the development, delivery and monitoring of programs to drive sales leads through company digital channels, including corporate website, social media and online campaigns. Optimize content on website, including product catalog, to advance search performance and lead gen activity.. Social Media - Lead corporate level social media efforts to promote key events and campaigns via established channels. Monitor social media channels for issues or problems; route internally as needed and coordinate responses. Recommend and implement additional or expanded social media programs that drive branding and revenue goals.. Content Marketing - Create, develop, monitor and optimize.. The ideal candidate would possess:. Project Management and content development skills. Attention to detail. Excellent written and oral communication. Basic Minimum Qualifications:. Bachelor's degree in related field or equivalent combination of education and relevant experience. Authorization to work in the United States indefinitely without restriction or sponsorship. Position is full-time, Monday-Friday, 8:30 am-5 pm, with overtime as needed.. As a Eurofins employee, you will become part of a company that has received national recognition as a great place to work. We offer excellent full-time benefits including comprehensive medical coverage, life and disability insurance, 401(k) with company match, paid holidays and vacation, personal days, and dental and vision options.. To learn more about Eurofins, please explore our website www.eurofinsus.com.. Eurofins is aM/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.. Eurofins Scientific is an international life sciences company which provides a unique range of analytical testing services to clients acr SEO proficiency