Marketing Account Manager

Strategic Factory
Owings Mills, MD
Apr 16, 2019
Apr 16, 2019
Full Time
Position Summary: The Marketing Account Manager manages the day to day marketing activities and long-term marketing strategy for our clients. Responsibilities: Managing all marketing for clients within the marketing department. Developing the marketing strategy for our clients, in line with their company objectives. Deploy successful marketing campaigns and own their implementation from ideation to execution Advising and managing our client's marketing budget. Assist with the concept, writing, creation, and publication of all marketing material in line with marketing plans. Planning and implementing promotional campaigns. Manage and improve lead generation campaigns, measuring results. Overall responsibility for brand management and corporate identity internal and external clients Measure and report performance of marketing campaigns, gain insight and assess against goals Working closely with the entire marketing team, creative services, supporting teams (such as programmers) and vendors to launch campaigns on time and on budget Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. Develop strategies and tactics to get the word out about our clients and drive qualified traffic to their "front door" Produce valuable and engaging content for websites and blogs that attract and convert target groups Experiment with a variety of organic and paid acquisition channels - content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more Build strategic relationships and partnerships with key industry players, agencies and vendors Oversee marketing spends and allocate/invest funds wisely

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