Position Summary: If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Responsibilities Plan, launch and monitor, digital marketing campaigns, including SEO, SEM & display advertising campaigns. Work closely with Social Media Specialist to assist as needed on Social Media ad campaigns. Analyze Google Analytics to measure site traffic to better optimize marketing campaigns, and unearth invaluable info about target consumers. Lead integrated digital marketing campaigns from concept to execution. Work with the entire marketing team, creative services, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Assist with social media, particularly advertising, and how that relates to clients overall marketing goals and digital campaigns Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience. Knowledge of Wordpress or other CMS platforms is a plus. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Great written communication and writing skills including best practice for PPC copy, digital ads, social media advertising, and pitch proposals