Email Marketing Analyst

Location
Washington, DC
Posted
Feb 26, 2019
Closes
May 21, 2019
Ref
JR-90270559
Hours
Full Time
Application Instructions

Please list all professional experience and explain any gaps in employment history.

Job Description

Bring your analytical and marketing skills to work at one of the world's most trusted and respected news sources. As Email Marketing Analyst, you'll take a data-driven approach to one of the most important channels for reader engagement and subscriber acquisition at The Washington Post. The goal of the Email team is to increase engagement among and generate revenue from millions of digital readers through news and commercial email products. In this role, you will interact with virtually every department at The Washington Post, from News to Marketing, to Sales to Technology.
Responsibilities
  • Design, build and maintain key periodic reports, dashboards and analyses utilizing email platforms and third-party services, web analytics tools, R, Tableau and other reporting and visualization tools
  • Answer ad hoc questions on email subscriber behavior and engagement, campaign performance, and email deliverability trends
  • Proactively identify potential issues in email performance and analyze the root causes
  • Compile compelling audience data to be included in marketing materials and client proposals
  • Create and deploy email campaigns to support new product launches, special newsroom features, and marketing efforts
  • Help maintain quality and accuracy of email lists
  • Monitor and report on the delivery of millions of daily email sends
  • Communicate with readers to resolve email-related issues and identify opportunities for operational improvements
  • Work with product team on in-house email tool Carta
Requirements
  • Bachelor's degree required
  • 2+ years of work experience with data reporting experience
  • A strong quantitative, creative and problem-solving mindset
  • Ability to multitask, prioritize projects, and meet deadlines. Execute high-quality work under tight deadlines with strong attention to detail
  • Strong communication skills. Ability to work successfully in a team environment, as well as independently and exercise sound professional judgment
  • Proficiency in relational and non-relational Database Systems, Advanced SQL and Microsoft Excel. Experience with MySQL on cloud.
  • Working experience with R, Python, Hive, Tableau, R Shiny or other visualization/ reporting tools is strongly preferred

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