Marketing Strategist

Employer
Personify
Location
Bethesda, MD
Posted
Mar 21, 2019
Closes
Mar 25, 2019
Function
Accountant, IT
Hours
Full Time
Marketing StrategistPotomac Pathways is the DC area's premier behavioral healthcare center for teens and young adults -- and their families. Located just outside of Washington, DC, our mission is to provide young people with a continuum of care to support them in creating balanced, healthy lives.We are looking for an exceptional marketing strategist to lead us in program and business growth as we expand across the DC metro area. As a member of a compassionate group of caring professionals, you are excited to represent your ideas and strategy as part of the Potomac Pathways leadership team. You have a business mind with a compassionate heart and endeavor to use your marketing acumen to serve a greater need.RESPONSIBILITIESThe Marketing Strategist (MS) will report to Potomac Pathways Executive Director.As a team player, you will closely collaborate with Potomac Pathways Director of Community Relations (DCR) on the following:Market research and referral relations strategyProduction of content for Potomac Pathways online presence (ie website and social media channels)Conference and event strategy, planning, and managementBuilding of strategic community partnershipsMedia relationsOversee the planning and execution of quarterly and annual marketing budgets and plans - and work closely with the DCR on creating measurable outreach goals to support organizational growth.Develop marketing strategies for new service lines at the primary Potomac Pathways clinic location and future clinics, recovery residences, and therapeutic group homes across the DC metro area.Conduct market research to stay on top of industry trends and bring Potomac Pathways offerrings to relevant demographics.QUALIFICATIONS & REQUIREMENTSBachelor s degree in marketing, business, and/or market analytics required; Master s degree preferred.At least three (3) years of marketing strategy experience, preferably in behavioral healthcare.Project management experience preferred, although not required.BENEFITS & SALARY:Holidays and PTOHealth and dental insurance401K with employee matchingAnnual training budgetSalary commensurate with experience

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