Marketing Digital Analytics Manager
- Employer
- Experis
- Location
- Fairfax, VA
- Closing date
- Mar 25, 2019
View more
- Industry
- Media / Journalism / Advertising
- Function
- Analyst, Management
- Hours
- Full Time
- Career Level
- Experienced (Non-Manager)
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**No Sponsorship or Corp to Corp available at this time**Experis is partnered with the world's largest HR association in their search for a Marketing Analytics Manager to join their team in Alexandria, VA as a permanent employee! The Marketing Analytics Manager is responsible for leading the efforts around customer analytics for our Digital Experience and Insights organization. The manager is accountable for measuring traditional customer analytics such as Lifetime Value, Cost per Acquisition and Renewal, and member buying patterns. In partnership with the Senior Data Science and Attribution Specialist, this role is also responsible for establishing a marketing attribution framework for us and supporting analytics needs for customers across our business units. DAY-TO-DAY RESPONSIBILITIES: Define the required technology and toolset for our Digital Experience and Insights department as well as identifying areas of opportunity and efficiencies. Identify business reporting requirements and collaborate with the other reporting teams to hand off requirements for execution and development. Establish monitoring frameworks, statistical processes, and early warning methods that enable SHRM to react quickly to changing environments. Partner with the internal teams to offer strategic insights, review and translate findings, make actionable recommendations and provide insight into how to improve allocation of marketing dollars while prioritizing critical projects. Monitor marketing and inbound data processes and identify areas to improve that efficiently balance data collection, customer experience, and conversion. Develop strategies to effectively integrate with third party data sources and lead providers as needed. Coordinate flow of information and assimilate data necessary to prepare required reporting. Facilitate cross-functional and cross-organizational collaboration by working with internal and external stakeholders to collect and interpret donor and prospect data from a variety of sources. Measure the success and impact of campaigns and programs including digital marketing performance measures and revenue. Develop business intelligence solutions to enable a diverse set of stakeholders to explore data, uncover new insights and take action. Package and communicate trends and insights to key stakeholders including senior leadership in a timely and effective manner. Improve campaign performance and deliver actionable insights; develop testing plans and audit their performance. Other duties and projects as assigned. MUST HAVES: Bachelors degree in Computer Science, Business, Marketing or other comparable degree in relevant field. 5+ years of experience in roles responsible for defining business metrics across marketing and in partnership with other business functions. Experience managing people. Experience functioning in a highly matrixed organization. High attention to detail and high level of accuracy. Strong analytical skills. Strong customer service orientation. Professional integrity necessary to maintain confidentiality. Strong planning skills and ability to manage multiple projects simultaneously. Excellent verbal, and written communication skills. Ability to complete assigned duties within critical deadlines. Ability to work independently and in a team environment. Proficient with Microsoft Office (Word, Excel, PowerPoint, and Outlook). Proficiency with modern reporting platforms and tools. Ability to grasp complex platform concepts and business models, in a digital context. LET US KNOW IF YOU ALSO HAVE: Additional graduate certificates in analytics, reporting or other post-graduate education in analytics. Experience with Key Performance Indicator development and goal setting in a traditional (non-association) business environment Ability to derive and present compelling stories based on data and metrics. Ability to build professional relationships across reporting lines.//Qualified candidates please submit your resume to [Click Here to Email Your Resum ] for immediate consideration.Experis is an Equal Opportunity Employer (EOE/AA)
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