Go-to-Market Manager

McLean, Virginia, United States
Mar 14, 2019
Mar 19, 2019
Full Time
Job Description Job Number: R0045786

Go-to-Market Manager

Key Role:

Deliver go-to-market strategies for launching solutions among target markets that drive demand for products, including leveraging integrated marketing strategies, client insights, and CRM. Serve as an expert on key market segments, buyers, how they buy, and their buying criteria, including communicating the value proposition of products and solutions to the client-facing teams. Support sales enablement tools to support the selling process. Identify and develop entrance strategies for new market segments or sales channels aligned to innovative solutions and drive a supporting CRM approach. Support in development of product messaging framework to ensure alignment with Booz Allen Hamilton brand promise and message, and manage the development of case studies and all related marketing collateral. Develop detailed and insightful metrics-based programs and detailed Key Performance Indicator (KPI) tracking on all marketing and communications campaigns. Build relationships with partners, support finance and product teams to develop business models and ROI outlook. Drive product adoption by analyzing post-launch product changes, creating market-facing programs and providing effective product launch support to sales and partner, inform the roadmap, as appropriate, and develop playbooks to help sales and marketing teams stay ahead.

Basic Qualifications: 

-Experience with creating and implementing proven, successful demand creation, leading nurturing, and pipelining acceleration programs

-Experience with marketing content development and management, including whitepapers, presentations, blogs, positioning papers, and product collateral

-Experience with Microsoft Office applications, CRM, including Microsoft Dynamics and Salesforce, marketing automation, including Eloqua and Marketo, and business intelligence tools

-Ability to display a high degree of personal accountability to take measured risks and set bold goals

-Ability to translate solutions comprehension into a compelling story for clients that clearly articulates the product's strategy, benefits, and differentiation when using products and services

-Ability to develop working relationships with clients, senior executives, engineering teams, and other product and marketing groups across an organization

-BA or BS degree and 7 years of experience with marketing Business to Business (B2B) software solutions to government or commercial markets

Additional Qualifications:

-Possession of excellent oral and written communication skills

We're an EOE that empowers our people—no matter their race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or veteran status—to fearlessly drive change.


Similar jobs