Vice President

Marriott International, Inc.
Bethesda, MD
Feb 21, 2019
Mar 05, 2019
Full Time
The employer is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Proven track record of global management and development/execution of high impact global marketing communications platforms Strong digital background Multi-discipline experience across the marketing/loyalty function: planning, analytics, programs, promotion, marketing communications, partnerships, etc. Experience managing complex initiatives and budgets. Loyalty Brand Marketing Develop Bonvoy brand marketing, ensuring coordination and pull-through across marketing groups (eg Brands, Buzz) Oversees the creation of all on-property Bonvoy collateral Oversees the creation of the Bonvoy style guide for Marketing Oversees multi-brand Bonvoy PR Ensures consistency and presence of Bonvoy across all customer touchpoints Oversees the development of multi-brand marketing assets for use in all marketing Ensures that Bonvoy members are appropriately targeted for operational needs (eg, helping with soft-spot demand generation) Ensures development and delivery of B2B Marketing collateral for the B2B operations group that sits in Global Sales Algorithmic Targeted Marketing Oversees the creation of targeted segmentation marketing plans, including business rules and marketing assets to increase share of spend and minimize attrition Oversees campaign and segment optimization, managing budgets and campaigns to achieve program KPI's Oversees Customer Targeting Marketing for key segments (MBAs, rising stars, new consultants, Sales accounts) Oversees the development of marketing assets and offers for Most Valuable Promotion (MVP) and provides business prioritization Ensures personalization of marketing to individual customers Responsible for Vistana relationship and management of the Vistana program marketing team Program Marketing & Communication Responsible for marketing and communication of the Loyalty program(s) across channels (email, digital, CEC, social media, etc.) Accountable for driving and supporting new member acquisition activities to acquire more than 17M new members a year Drives Rewards and SPG promotions, and ultimately, the promotions of the unified program; managing a $140M promotion budget Oversee the development of communication assets for digital marketing and ensure collaboration with Digital Marketing on campaigns and placements Leads Digital and Social Marketing effort, which encompasses the digital marketing efforts to drive loyalty goals and management of all social marketing channels for the programs. Member Engagement Collaborates with Buzz Marketing to plan events to engage members Oversees the Moments program, including activation Ensures creation of "surprise and delight" benefits (eg, year-end gifts) Oversees design and development of market redemption experiences Hire, develop, manage and inspire the marketing loyalty team, including cross-functional teams. Serve as main agency point of contact for Bonvoy. Responsible for selection, supervision and development of high performance staff in accordance with company policies and procedures. Assigns work and manages processes and activities to ensure deadlines are met and quality expectations are exceeded. Partners with and manage work assigned to agencies including digital and traditional media, creative and social media. Identify best practices and leverage learning and capability to plan, build and maintain an organization providing "best in class" marketing capabilities to the organization. Manage marketing budgets, scorecard results. Develops annual loyalty marketing communications and advertising budgets based on the marketing plan. Maintains tracking and reporting of key budget operational processes and reports throughout the year. Works with Customer Experience, Finance, Loyalty Performance Management, and other groups to develop/maintain marketing scorecard processes and reports throughout the year (metrics include: key awareness and perception shift measurements, paid search revenue, digital results and other metrics as pre-established in the marketing plan). Managing Responsibilities with Stakeholders Develops and maintains effective relationships with both internal and external stakeholders across the organization. Fosters a positive climate to build effective teams that are committed to organizational goals and initiatives. Updates stakeholders on key initiative wins and opportunities, responds to concerns, and solicits feedback. Engages leadership to develop and execute action plans to address gaps. Assists direct reports with building and maintaining stakeholder relationships as business partnerships. 4-year degree from an accredited university in Business Administration, Marketing, or related major 12+ years of relevant professional experience in marketing, brand or related function, demonstrating progressive career growth and pattern of exceptional performance.

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