Senior Manager, Marketing Analytics

Employer
MARKETINGCROSSING.COM
Location
Annapolis, MD
Posted
Feb 21, 2019
Closes
Mar 07, 2019
Function
Analyst, Management
Hours
Full Time
Senior Manager Marketing Analytics Location Washington, DC, United States Posted on Feb 09,2019 Apply for this job your email: upload resume: Profile Cancel K Senior Manager, Marketing Analytics New! Kaplan, Inc. Washington , DC 20319 Posted Today Apply This Job is not relevant Tell us why Job Title Senior Manager, Marketing Analytics Job Description The Senior Manager, Media Analytics is focused on supporting our digital media, analytics and strategy work streams within the Marketing Department. The position will be providing analytic direction on strategic initiatives, with a focus on transformational outcomes and helping guide analysts to improve our client's digital marketing programs. The Senior Manager, Media Analytics will serve as a primary point of contact between many of our project teams and stakeholders around managing and enhancing our teams' marketing measurement. They will also be part of a growing multifaceted analytics team that develops advanced analytic solutions. Key Responsibilities: Architect solutions & provide optimization recommendations that drive results on client campaigns & objectives Provide thought leadership and guidance in the development of client-facing presentations and results read-outs Translate data into insights and stories which drive change in digital marketing strategy and tactics Oversee the coding of data extraction, transformation, and models by associates in SQL and Python (Ra plus but not required) Quickly understand multiple data sources and develop a methodology for joining data that will add value Oversee development of custom performance reporting and analyses across multiple channels/clients Partner closely with leading publisher partners such as Google, Facebook, Snapchat and Twitter to take advantage of new measurement features and learning opportunities Work with various internal stakeholders to ensure projects are completed in a timely manner Qualifications 5 - 7 years of experience Demonstrated proficiency in multiple digital media channels Understanding of relational databases and audience based platforms Experience managing a team of associates or other quantitative thinkers Experience in additional Paid Search platforms desirable Experience designing and measuring media- and audience-based tests Foundational Experience with Mobile and Video advertising in Paid Social and Display. Exposure to Facebook and Google digital media platforms desirable Experience in optimizing entire media plan is desirable Excellent written and oral presentation skills, as this role is heavily client-facing Strong problem solving and consulting skills Bachelor's Degree (BS) or equivalent in statistics, math, economics or related scientific/quantitative field required; Advanced degree (MA, MS) preferred Location Fort Lauderdale, FL, USA Additional Locations Employee Type Employee Job Functional Area Marketing Business Unit 00091 Kaplan Higher ED Kaplan is an Equal Opportunity Employer Show Full Description See how you match to the job Recommended skills for this job 5 - 7 years of experience Demonstrated proficiency in multiple digital media channels Understanding of relational databases and audience based platforms Experience managing a team of associates or other quantitative thinkers Experience in additional Paid Search platforms desirable Experience designing and measuring media- and audience-based tests Foundational Experience with Mobile and Video advertising in Paid Social and Display. Exposure to Facebook and Google digital media platforms desirable Experience in optimizing entire media plan is desirable Excellent written and oral presentation skills, as this role is heavily client-facing Strong problem solving and consulting skills Bachelor's Degree (BS) or equivalent in statistics, math, economics or related scientific/quantitative field required; Advanced degree (MA, MS) preferred

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