Public Relations and Marketing Specialist III

Fairfax, VA, VA
Feb 19, 2019
Mar 18, 2019
Full Time

Job Category : Classified Staff

Working hours :

Salary : Commensurate with education and experience.

Web Announcement :
Associate Director, Integrated Enrollment Marketing

The George Mason University Office of Enrollment Management invites applications for an Associate Director, Integrated Enrollment Marketing. George Mason University (Mason) has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason’s academic and culturally inclusive environment.

Integrated Enrollment Marketing strives to create, maintain, execute and assess marketing and communications plans to support and enhance the recruitment, admission, and enrollment of new students to the university.

Responsibilities: The Associate Director, Integrated Enrollment Marketing, ensures that all IEM projects meet agreed upon milestones and are accurately delivered to market in support of enrollment goals. The responsibilities of this role fall in four main areas: project management, reporting and metrics, content creation, and CRM liaison activities.

This position serves as the project manager for a variety of enrollment marketing initiatives, including the Online Virginia Network and ADVANCE projects. The associate director supervises the activities of the enrollment marketing traffic manager, the assistant director, and a variety of specialized student wage staff. Serving as an ex officio member of the Salesforce Team, the associate director manages the Target X and Salesforce activities for the department, helps craft field layouts to manage communications, and provides user feedback and testing to the CRM team. Associate director will develop reporting on effectiveness/ROI of all marketing initiatives (advertising, email communications, social media engagement, etc.) using data management tools and metrics, and recommend improvements based on findings. This position will also oversee creation of innovative and technologically savvy admissions recruitment communications.

Required Qualifications:

  • Bachelor’s degree in marketing or communications or equivalent combination of education and experience;
  • Demonstrates ability to manage projects, work independently, prioritize tasks, respond effectively to multiple demands, and meet deadlines;
  • Background in marketing, advertising, communication, social media or related field/experience in higher education or non-profit environment;
  • Knowledge of current higher education marketing communication trends as well as familiarity with higher education enrollment planning, recruitment and marketing strategies;
  • Knowledge of and experience with CRMs .

    Preferred Qualifications:
  • 3 – 5 years progressive career experience in marketing and/or communications role;
  • Previous supervisory experience;
  • Familiarity with Salesforce.

Special Instructions : For full consideration, applicants must apply at; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.

MasonAd : Great Careers Begin at Mason!

George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report Up and Coming spot for national universities and is recognized for its global appeal and excellence in higher education.

Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Masons diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.

If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at!

George Mason University, Where Innovation is Tradition.

Equity Statement : George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.

Job Close Date : 2019-03-15

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