VP of Research

Reston, VA
Feb 18, 2019
Feb 27, 2019
Analyst, Research
Full Time
Company is disrupting the marketing and advertising landscape with cutting-edge technology that gets to the heart of 'why' consumers do what they do and the products, companies and causes they support.In a perfect world, consumers would only receive marketing messages that matter to them. They'd be more receptive-and happier. And organizations spending marketing and communications dollars would be ecstatic about making marketing investments that perform better and reduce wasted spending.Company is leading the charge into a more sophisticated future for marketers - one in which we know not just basic demographic attributes about consumers, or behavioral actions they've taken, but a world in which those characteristics are linked to data that describes "why" consumers make the decisions they do. We have pioneered the collection of the core values & motivations, psychological drivers, and other Psychographics in the digital world that describe the "why". For the first time, the data that drives the marketing strategy can be the same data that drives the marketing activation activities - without losing any precision or fidelity in the process. Company has developed an unprecedented infrastructure that combines massive scale online survey research, a firehose of online behavior describing the online population, and first and third-party data sets to provide an always-on, scaled understanding of consumers that has not existed before. From rich political views and media consumption habits, to brand preferences, shopping behaviors, product preferences and our consumer psychographics, Company has the richest portrait of consumers available, numbering over 10,000 characteristics.With this understanding of 220 million online consumers, Company is pioneering a fundamental rethink of how companies develop their marketing strategies, how they inform their strategy with real-time information, and how they activate with greater precision in today's digital world.Our unique Intelligence-to-Activation Consumer Intelligence platform has helped hundreds of B2C organizations to more fully understand, segment and activate their audiences based on the underlying attributes that drive why they decide to take certain actions. Company works with leading enterprises across a variety of business to consumer-focused verticals, where the marketing organization desires to dramatically deepen their understanding of those who are customers today, or those who they want to be customers tomorrow.Company is looking to hire an innovative leader to drive our Research team. We are looking for a seasoned executive that has unquestionable depth in traditional market research, as well as experience with census-scale online behavior - ie truly big data. The Company research team drives innovation in both what data we choose to collect and understand across time about US consumers, as well as the methodologies and algorithms by which we interpret this data for analytics and insights purposes in our software.Since we use our proprietary understanding to drive both greater depth of consumer understanding, as well as digital activation to reach the exact consumers who match the Client's desired profile, we deal with two competing needs: a need for high quality data from the perspective of statistical significance, scientific rigor, and representativeness in our massive data sets; and a need to solve for massively scaled data to drive successful marketing engagement. This is no small feat.In a Vice President of Research, we look for a strong leader with a proven record of excellence in driving a highly talented, fast-paced research organization to both execute ongoing research with operational efficiency and quality, and foster an environment of continuous innovations in our algorithmic, survey fielding and other methodologies.Key ResponsibilitiesLead Company's primary research efforts. Oversee and innovate the strategy for continuous data collection which powers our Customer Intelligence platform software as well as our Marketing Engagement business.Drive the Survey team's constant efforts to improve our survey-based data collection, from identifying process improvements to enhancing efficiency through innovations in survey design which allow us to collect more data from respondents.Serve as the subject matter expert on all research and survey matters internally and externally, and support both key customer meetings and industry events and speaking opportunities to represent the market-leading innovation Company represents in the market.Ownership of research and survey methodology and its alignment to Companys data development and survey related product lines.Establish short and long term strategic direction for sustainable, accurate and robust digital survey based research.Work closely with product and data science leadership to drive efficiency, accuracy and innovation into the Company data product lines.Support Product development and professional services by serving as internal expert on standard and custom uses cases for marketing research disciplinesOversee Company's ongoing Research operations that results in the proprietary Company data set, while also supporting the development of product offerings enabling custom research for individual clients.The right candidate for Company will be able to toggle between establishing a high-level vision for Company's Research roadmap and rolling up the sleeves to directly participate in highly technical analysis and methodology decision making with his/her team, as well as owning responsibility for the research operations.The right candidate will also continually be looking for the kinds of innovations in process and technique to create business value that result in new patentable intellectual property.Qualifications & Experience Requirements10+ years of managing the execution of primary research or similar market research functions.Proven research innovation experience, as evidenced by patentable IP, or other measurable business success resulting from this work.First-hand experience and familiarity with the typical business problems and use cases associated with applying market research in support of the Marketing organization's needs - eg customer segmentation, revenue growth & conquesting, competitive intelligence, etc. Preference given to depth of experience in the application of research in B2C contexts, and with the brand marketing side of the marketing organization.Extensive experience with large scale online survey research, including design, collection, analysis, and/or application. Depth of understanding of execution fielding methodology including weighting/balancing, quota establishment and quality assurance techniques.Knowledgeable on a wide variety of statistical analysis, data mining, data science techniquesAbility to successfully manage, grow, and mentor a team of highly skilled researchers.Strong results-driven mentality with high level of energy and motivation to solve problems.Ability to take new open-ended challenges from strategy through to execution and development.Familiarity or experience with marketing measurement research domains, such as online ad effectiveness studies, marketing/media mix modeling/attribution, and other measurements of online advertising against brand advertising objectives (eg brand lift, intent to purchase, sales lift) beneficial.Strong understanding of with 3rd party measurement data providers such as comScore, Nielsen, Moat, Datalogix/Oracle, etc.Experience working directly with brand marketing organizations, brand research, or values-based marketing is a strong plus DESIRED Qualifications & ExperienceExperience related to enterprise marketing software, including marketing automation, email marketing, or crm a plusFamiliarity with other large scale behavioral data sets is beneficial - eg social data, Set-top box TV behavioral data, product purchase data, transactional/Point-of-Sales data.Familiarity with digital media, online advertising, performance optimization, lookalike modeling are all beneficial.Personal Success CharacteristicsHave demonstrated success in managing data products and platforms.Solid track record of technical acumen and eagerness to get hands-on into the details.Thrive on assessing and prioritizing myriad demands from multiple stakeholders.Relish challenging the status quo and pushing cross-functional teams to raise the bar.Educational RequirementsBachelor's Degree in economics, statistics, psychology, computer science, mathematics or other highly-analytical or quantitative programMasters or PhD in related highly-analytical or quantitative programAbout Company:Company offers the largest proprietary understanding of US consumers. We help B2C marketers understand and engage the right people with the right message with precision and scale. Our SaaS solutions and managed media services accelerate the ability to understand, activate, and measure customers and prospects in real-time, driving successful 'always on' strategy and execution.Company offers a unique opportunity to people who want to grow and shape the future of the industry. We've been named a Top Workplace by both The Washington Post and VA Business Magazine multiple times over the years. We've also been recognized for our consistent growth as part of the Inc. 5000 list five years in a row and by industry-leaders for our game-changing approach to understanding people.

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