Channel Marketing Manager

Leesburg, VA
Feb 14, 2019
Feb 15, 2019
Full Time
Overview Cofense is seeking a highly-motivated individual to help expand its Marketing team supporting North America. The Channel Marketing Manager is responsible for running successful marketing campaigns to develop, drive and implement marketing activities for partners and resellers. Day-to-day tasks include support of channel, MSSP and direct sales managers; planning and implementing partner events and activities; implementing channel campaigns to expand market share and pursue active growth targets in North American, South American and Caribbean markets, This is a full-time position working for Cofense, Inc. Responsibilities * Develop, drive and implement international channel marketing plans, which could include co-sponsored events, digital advertising, online campaigns, webinars, sales contests and/or additional promotional opportunities. * Maintain and build day-to-day relationships with global sales teams, distributors and resellers to build brand awareness and increase revenue * Work closely with the channel sales, product marketing, lead generation, marketing communication and management teams to support and accelerate channel activities to support sales goals and strategies pertaining to regional objectives * Support events team in management of in-person events, including pre-show promotions, on-site support and logistics, lead management, post-show reporting and follow-up. * Work with internal and external teams to build innovative programs that will increase the performance of specific partners at risk of not meeting partnership yearly objectives. * Ongoing management and coordination of development of sales enablement/content on internal Partner Community, external partner portals and the distribution of content directly to partner teams. * Other duties as assigned. The above statements are neither intended to be an all-inclusive list of the duties and responsibilities of the job described, nor are they intended to be a listing of all of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job. This job description is not a contract of employment, either express or implied. Employment with Cofense will be voluntarily entered into and your employment is considered at will. Cofense reserves the right to alter the job description at any time without notice. Qualifications * 4-7 years of relevant experience. * Experience with working with resellers and distributors, such as CDW and Guidepoint is critical * Proven success in creating and executing a variety of marketing campaigns across multiple channels. * Should be highly-motivated and results-oriented, have excellent analytical and communication skills, and be a team player. * Creative thinker who can generate innovative ideas and solutions, and partner effectively with marketing and other teams. * Proficiency with Marketing Automation and CRM tools such as and Pardot. * Strong project management and organizational abilities. * Strong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal stakeholders, and interacting with business and technology partners. * Excellent communication skills, written and verbal, across all organizational levels. * Independent worker as much of the support teams are dispersed * English language proficiency required. Other languages a plus. Compensation * Competitive salary * Travel reimbursement * Telecommuting expense reimbursement Location * US based; Leesburg, Virginia office preferred Cofense is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis [protected class] including, but not limited to: veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law. EEO CategoryProfessionals

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