Analyst, Marketing Intelligence

American Public University System
Manassas, VA
Feb 14, 2019
Feb 15, 2019
Full Time
The Analyst Marketing Intelligence position will assist in developing data driven strategies and tactics for a range of marketing initiatives that strive to improve efficiencies and exceed established goals and objectives This position will support various marketing teams in optimizing their marketing programs and initiatives through precision guided data analytics methods The individual in this position will have a unique opportunity to collaboratively work with a variety of teams across marketing This necessitates the ability of the individual to foster productive relationships in order to bring a data focused approach to accomplishing team and department level goals and objectives Essential Functions Provides analytic support to the marketing department to help optimize performance of brand building and direct response campaigns across digital TV radio referral PR and content marketing initiatives Analyzes performance of additional advertising marketing and communications campaigns with a special emphasis on quality lead generation and ROI Provides web analytics services across the marketing department Conducts AB and multivariate testing across the American Public University System APUS website Supports ad hoc deep dive analyses to deliver insights and recommendations to various marketing teams that lead to incremental increases in marketing effectiveness and help drive efficiencies for marketing Seeks out opportunities to develop and enhance analytics capabilities across the marketing department Keeps a pulse on and document strategic shifts and changes in environmental conditions to help calibrate results based on the current landscape Performs other duties as assigned Work Environment and Physical Demands Standard office environment in Manassas VA Required Skills Excellent aptitude for analytics Inquisitive thinker with a passion for understanding the levers that drive success Capable of developing unique and compelling insights through creative out of the box methods Ability to maintain positive collaborative partnerships with key internal stakeholders Has strong personal drive and motivation is entrepreneurial and knows effective time management Ability to communicate complex data to key stakeholders

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