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Research Analyst

Employer
The Washington Post
Location
Washington D.C.
Closing date
Mar 5, 2019

Job Details

Application Instructions

Please list all professional experience and explain any gaps in employment history.

Job Description

Put your research skills and data analysis experience to work for one of the world's most trusted and respected news sources. As Market Research Analyst for The Washington Post, you'll conduct primary research projects and analyze syndicated research data to help advertising and other business units throughout the organization understand our audience and make smart business decisions.  You'll also monitor media industry trends, keeping stakeholders informed of what is currently happening and changing in media and advertising.  Working closely with our world-class Advertising and Marketing departments, and our award-winning Newsroom, you'll help pave the way for bigger and bolder successes in the future.
 

Responsibilities include:

  • Analyze syndicated research data to assist Advertising Sales in quantifying the value of The Post's audience against top competitors
    • Respond to ad-hoc inquiries from sales team, and create regular quarterly reports in Excel
  • Monitor media and advertising industry trends.  Provide personalized research and industry trend reports and data based on individual business units' needs.
  • Attend ongoing Advertising Sales team meetings to become familiar with ongoing client services projects and research needs
  • Evaluate syndicated research vendors to help ensure company data needs are met as effectively and cost efficiently as possible
  • Assist in conducting custom primary research projects for Washington Post advertising clients. 
    • These advertising effectiveness studies measure the impact of Post digital advertising on brand awareness, favorability and intent to use, and help clients make informed decisions on future ad creative, design, and placement strategy.  
    • A majority of these projects will support The Washington Post's Brand Studio clients.  For information on Brand Studio, visit www.washingtonpost.com/sf/brand-connect/brand-studio/
  • Manage all phases of the research process, from study design to completion and reporting
  • Develop questionnaire instruments for web surveys
  • Coordinate the fielding of survey instruments with third party panel providers
  • Create customized research presentations in PowerPoint for internal and external clients

Requirements include:

  • Bachelor's Degree
  • 2+ years of experience in primary research and/or data analysis (experience working in media industry desired)
  • Extensive experience with Excel, PowerPoint and Word
  • Experience working with syndicated research databases (ie. comScore, Nielsen Scarborough, eMarketer )
  • Experience with Qualtrics or other online survey tool
  • Experience with SPSS or other statistical software (desired)

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
Washington
DC
20036
US

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