VP of Global Sports Marketing

Baltimore, MD
Jan 14, 2019
Jan 18, 2019
Accountant, IT
Full Time
Company is the chosen brand of this generation of athletes and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Company delivers the advantage athletes have come to demand. That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace. The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House I Will. Our goal is to Build A Great Team! Will YOU Protect This House!COMPANY HISTORY AND VISION:Under Armour (NYSE: UAA) is brand united by a relentless drive to keep getting better. The athletes they serve want to take their game to the next level, and Company gives them the edge to achieve it. Like the athletes who represent them including Steph Curry, Misty Copeland, and Dwayne "The Rock" Johnson, they're resilient and hardworking, always innovating, never quitting. As soon as they reach the next level, they strive to go beyond it. They think like underdogs even when they're hoisting trophies and winning medals, because they know that success today doesn't guarantee success tomorrow. They remain humble and hungry.As member of the University of Maryland football program, Kevin Plank grew frustrated with the heavy, sweat-soaked cotton T-shirts he and his teammates wore under their equipment. Knowing there had to be something better, Plank set out to create an alternative to the cotton T-shirt-one that could wick sweat and keep athletes cool, dry, and light. Upon graduation in 1996, Plank started to turn his idea into a reality and, as a result, transformed the way athletes dress.With more than 22 years of providing athletes with the world's most innovative performance apparel, footwear, and digital solutions to make them better, Plank now oversees a global company of 14,000 employees with total revenues of $5 Billion.True to its vision, Company inspires you with performance solutions you never knew you needed and can't imagine living without and they are just getting started.CULTURE:Company's culture is fast-moving and always thirsty for continuing innovation. This founder-led company has enjoyed tremendous performance and brand success, and is now at the beginning of a turnaround that will make it stronger yet. Descriptors on culture include; Fast, Bold, Hungry, Thoughtful, Ready to learn, Innovative, Motivated. At Company, it's necessary to have an inclusive culture because differences in their backgrounds, lives, experiences, skill levels, and more only make their team stronger. They are proud of their culture and appreciate that it will evolve and improve, as the organization continues to scale.MISSION:Company Makes you Better.VISION: To inspire you with performance solutions you never knew you needed and can't imagine living without.ESSENTIAL DUTIES & RESPONSIBILITIES:*Enhance the North American prominence of the Company Brand. Live it. Breathe it. Love it.*Brand champion/leader with proven ability to balance priorities against Brand, revenue and relationships.*Lead Company's North America Sports Marketing team of of category and sports marketers across multiple end-use categories (Football, Basketball, Baseball, Lacrosse, Golf, etc.) and divisions (Grassroots, College, and Pro).*Cultivate and negotiate strategic relationships and ultimately, profitable deals, as it relates to athletes, leagues within the North American landscape.*Build relationships with key leagues, teams, athletes, coaches, AD's, and organizations in North America so UA is in every conversation when an opportunity arises.*Proactively partner with internal executives and key stakeholders in Brand, Creative, Category Leadership, and Product to develop and implement the North America sports marketing strategy that drives our business.*Manage a team of strong personalities and accomplished professionals.*Manage the North American Sports Marketing budget, inclusive of oversight of profitable incoming assets as well as retiring assets/deals deemed no longer strategic for the brand.*Work closely with key internal partners, brand, creative, sales, product and on-field to provide assets needed to help grow brand/sales.*Collaborate with Athlete Services to drive efficient management of athlete product servicing.*Utilize internal processes/tools to understand ROI to evaluate current and future deals.*Support identification of regional activation opportunities.*Provide input on annual asset activation plans and opportunities.*Collaborate with Brand and Creative marketing to drive activation in channel/active assets.*Provide input on regional assets to fit regional strategy.*Drive effective portfolio management in region (acquisition, activation, servicing).*Lead and manage relationships of North American sport assets (inclusive of leagues, teams, athletes and grass roots organizations).*Adjust regional asset roster as per global guardrails.*Provide input to Global Sports Marketing strategy and roadmap.MINIMUM REQUIREMENTS:*BS degree in Marketing, Business Administration, General Management, or equivalent.*MBA or JD is a plus.*Established relationships at all levels, inclusive of the executive level, in the sports marketing industry.*Prior experience working for a global company with a strong, premium brand and a distinct culture.*Experience working for either a startup or a high-growth organization is a plus.*Experience conducting business and partnering with executives and staff.*A reputation for outstanding leadership, team building and recruiting.*Proven ability to attract top talent from outside the organization, while developing strong teams within.*An ability to lead through influence by forming productive relationships cross-functionally with our leadership team.*Significant executive presence, confidence and preparedness to be able to meet and negotiate with the highest level of sports executives and athletes in the world.*Excellent presentation skills, inclusive of written and oral communications.*Must be present: this includes traveling to meet with assets, attending sporting events, meeting with coaches and athletic directors. Extensive travel required for this position. *Strong quantitative skill set, numbers-driven, works well with data.*Position is based in Baltimore, MD.At Company, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Company believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

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