Mclean, VA
Jan 14, 2019
Jan 21, 2019
Accountant, IT
Full Time
The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.What will I be doing?As a Copywriter, you will execute creative solutions that consistently and clearly communicate the Hilton portfolio brand identity, positioning and messaging through all brand areas (including print, web, social media, events, B2B and B2C marketing collateral, internal marketing, etc.), and effectively communicate the strategic intent for each tactic. You will work alongside our Creative Director to conceive, develop and produce effective marketing and advertising campaigns. You will craft headlines, slogans, catchphrases, straplines and body copy for Omni-Channel campaigns. This position will also provide scriptwriting and internal communications pieces when necessary. More specifically, you will:Familiarize yourself with clients' products and services, target audiences and competitor activities. Liaise with clients and interpret (and write) creative briefs. Develop creative ideas and concepts, often in partnership with the Creative Director and other Senior Designers. Present ideas to the client for approval and development. Manage a team of part-time copywriters. Write clear, persuasive, original copy through the various iterations of the project. Monitor the effectiveness of advertising campaigns. Amend, revise or redevelop advertisements or campaigns in response to feedback from the Creative Director, account team or clients. What are we looking for?We believe the success in this role will demonstrate itself through the following attributes and skills:You should be able to work on multiple campaigns for various internal brand clients at once, often in a dynamic environment with tight deadlines Staying up-to-date with popular culture and trends Logic, creativity and imagination Strong interpersonal skills Self-motivation, flexibility, stamina and the capability to adapt Confidence, enthusiasm and determination Accuracy and attention to detail Have the resilience to accept criticism of your work Market awareness with the ability to understand the target audiences Collaboration, communication and interpersonal skills Ability to form strong working relationships quickly To fulfill this role successfully, you must possess the following minimum qualifications and experience:BA/BS Bachelor's Degree in English, Communication, Journalism or relative field Five (5) years of professional work experience Ability to travel 10% Strong analytical skills Write excellent, clear copy in a variety of styles with accurate spelling and grammar Excellent research skills It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:Having an interest in popular culture, new trends and styles What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all! EOE/AA/Disabled/Veterans

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