Senior Director, Marketing Operations

Hilton Worldwide, Inc.
Mclean, VA
Jan 14, 2019
Jan 28, 2019
Executive, Director
Full Time
The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering extraordinary multi-channel marketing campaigns designed to drive business results. What will I be doing? Hilton is seeking an energized, passionate leader, eager to continue to drive marketing innovation and transformation. The Senior Director of Marketing Operations will work with the Vice President of Marketing Execution and Operations to drive openness, efficiency, profitability and accountability of our marketing on a global scale. This role is central in driving the alignment of people, processes, metrics and goals to ensure strategies are driving a strong return on investment and achieving our business objectives. The successful Senior Director will be highly adept at building relationships quickly in a dynamic organization, making recommendations on tools, capabilities and ways of working to drive performance, and flexible to change direction when needed. More specifically, you will: Drive clarity out of ambiguity as well as build alignment by developing work systems and workflows for marketing and partner organizations (eg, Legal, Partnerships, Analytics). Provide leadership visibility into programs and campaigns, assess departmental capacity, drive prioritization decisions, and develop tools, dashboards and tracking to enable more real-time decision-making. Lead the team, who develops and maintains detailed plans for key campaigns and programs. This includes removing roadblocks when needed. Build a continuous learning, and test and learn culture. This involves partnering closely with the Analytics team to understand performance against goals and working cross-functionally to optimize campaign activity and drive greater business outcomes. Drive innovation with marketing, including introducing new methods of working, enhanced capabilities, evolved uses of data and improved departmental skills development. Partner with Procurement and Finance to ensure the use of marketing funds are maximized and make recommendations on budget allocations as needed. What are we looking for? We are seeking creative problem solvers, who are passionate about growing market share in a dynamic industry and who love to combine their analytical skills with business insight. The success in this role will demonstrate itself through the following attributes and skills: Established leader able to inspire and motivate a team Strong communication and collaboration skills with the ability to communicate complex concepts in a simple, clear, and effective manner Ability to move and influence a group toward a common direction and with a common vision Shown experience owning the inception to completion of a marketing program/campaign with a large, cross-functional team Demonstrated experience in online and offline marketing tactics Ability to take on program and campaign issues by dedicatedly seeking and analyzing relevant data Experience working in an agile environment Track record of guiding people, processes and technology decisions to advance performance in marketing Ability to excel in a dynamic, matrixed environment and can thrive in ambiguity Experience in driving operational excellence across the globe To fulfill this role successfully, you must possess the following minimum qualifications and experience: BA/BS Bachelor's Degree Seven (7) years of professional experience Three (3) years of experience running and leading geographically dispersed teams (Americas; EMEA - Europe, Middle East, Africa; and APAC - Asia Pacific) in a dynamic and cross-functionally focused environment 10% travel time Experience in project management of marketing activity, having constructed plans that are demonstrable in understanding critical marketing paths and task dependencies Experience with marketing resource management and marketing automation tools It would be advantageous in this position for you to demonstrate the following capabilities and distinctions: Experience with IBM Marketing Operations (Unica) a plus What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all! With more than 550 hotels & resorts on six continents, Hilton remains the most recognized hotel brand. A collection of hotels that gives you the peace of mind to travel independently. Discover a group of unique and extraordinary hotels inspired by New York's legend. The contemporary luxury brand of Hilton Hotels. Canopy is the fresh, neighborhood hotel that delivers a positive stay. A collection of unique hotels appealing to travelers seeking local discovery. Warm. Comfortable. Friendly. We provide true comfort to today's business and leisure travelers. Relaxed, upscale environment with over 200 all-suite locations in the US, Canada and Latin America. Sleep Deep, Work Smart, Eat Well, Stay Fit and Treat Yourself with every stay. Trusted for a good night's rest by value conscious and quality minded travelers. Whether you're staying two days or two weeks, we've got everything you need to Be at home. Comfy, stylish and packed with perks for the value conscious, extended stay traveler. Enjoy the benefits of your very own vacation villa, without the hassles of second home ownership. HHonors is the Loyalty Program for all Hilton properties. A revolutionary new brand that is simplified, spirited and grounded in value for guests with a zest for life and a desire for human connection.