Manager, Destination Marketing

Mclean, VA
Jan 14, 2019
Jan 21, 2019
Full Time
For this position, you will find yourself developing, driving and executing the regional marketing and eCommerce strategy in support of key destinations and ownership groups. You will have the opportunity to craft strategies and approaches for defined destination(s), customer segments and customer origin, as well as develop processes, communication standards and tools to ensure you are driving marketing activity to meet revenue and share targets. Crucial aspects of this role are to cultivate, build and use in-market relationships to improve effectiveness of marketing activities while making use of your analytical skills to measure and report on destination performance. This includes your communication with in-market partners. You will support selling of marketing initiatives to hotels and management companies while being responsible for budgets for team level expenditures and approved Destination Marketing initiatives. Business insight, process improvement and creative thinking are also critical to this role. More specifically, you will:Ensure that each destination has a tailored annual marketing plan, including offline and digital destination-specific campaigns throughout the year using national campaigns wherever possible and adapting to business needs as they arise. Build, promote and execute hotel co-op funded Destination Marketing activity and perform co-op execution for assigned destinations. This includes raising and collecting co-op funds for destination campaigns. Support performance of non-contracted leisure business by being accountable for commercial channel performance to the destination. Support group business for the market, including optimization of digital Request For Proposal (RFP) generation. Cultivate and use key in-market relationships, partnerships and resources, including Online Travel Agency (OTA) market managers. Conduct joint planning with hotels as appropriate to ensure tight integration, including scheduled destination-level marketing meetings covering trends, insights and performance. Provide support to all hotels in the destination to optimize their online and offline hotel presence with a particular focus on growing book-direct revenue and channel mix. Ensure all destination hotels benefit from the full range of corporate marketing and digital services, including Search Engine Optimization (SEO), Pay Per Click (PPC), web retailing and social media. Partner with colleagues in other primary and secondary destinations to build outbound source-market activity across markets while building and sustaining an ambitious and agile team culture.What are we looking for?We are looking for visionaries, who are passionate about creative promotions and who love to have the chance to create dynamic campaigns. We believe success in this role will demonstrate itself through the following attributes and skills:Collaboration and Teamwork Project/Time Management Creativity and Problem Solving Decision-making Relationship ManagementTo fulfill this role successfully, you must possess the following minimum qualifications and experience:BA/BS Bachelor's Degree Four (4) years of experience in Digital Marketing, Online Marketing, Media Marketing, Integrated Marketing Strategy or eCommerce experience (SEO, Paid Search) with at least one (1) year of experience as a manager or above Must be based out of McLean, VA Proficient in Microsoft Office Suite Travel 30% of the timeIt would be advantageous in this position for you to demonstrate the following capabilities and distinctions:MA/MS Master's Degree Four (4) years of experience working in a complex corporate environment Specific project management education or experience with demonstrated results for business performance and accountability Knowledge of direct marketing, advertising and media planning Hospitality and/or travel industry experienceWhat will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all! EOE/AA/Disabled/Veterans

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